Musical brand

Yas Island celebrates IIFA with a vibrant mural of its brand ambassador, Bollywood superstar Ranveer Singh

Abu Dhabi, United Arab Emirates: To celebrate the International Indian Film Academy Awards (IIFA) 2022 taking place at the Etihad Arena on the Yas Bay waterfront, Yas Island Abu Dhabi from June 3-4, 2022, a colorful mural and opulent was created by Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations to celebrate its association with Bollywood and brand ambassador, superstar Ranveer Singh and for the awards countdown which are organized for the first time in the destination.

The mural encapsulates everything the IIFA stands for, with its bold and eye-catching nature, making it the perfect visual to build buzz and anticipation ahead of the event. The mural also creates a lasting legacy for the awards and is a nod to Yas Island’s ongoing relationship with Ranveer Singh, one of Bollywood’s hottest stars who is also an ambassador for the Yas Island, as well as recognition of the attractiveness of the destination for visitors from India and around the world.

Yas Island launched the now viral ‘Yas Hai Khaas’ campaign with Ranveer Singh earlier this year, receiving outstanding social media engagement, with over 70 million views on Yas Island’s social channels and reaching 80% of traffic of the year 2019 website within the first 10 days of video launch.

The International Indian Film Academy Awards take place on June 4, 2022 at the Etihad Arena, Yas Island.

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About Yas Island

Yas Island is one of the fastest growing leisure and entertainment destinations in the world, located on the golden shores of Abu Dhabi – just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai. Yas Island offers vacationers a diverse mix of award-winning leisure and entertainment experiences, from unique theme parks, world-class shopping and superb restaurants, to a golf course, exciting water and motor sports. and spectacular shows. musical, entertainment and family events… all within the 25 km² of the island. Today, Yas Island is home to the award-winning theme parks Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, Warner Bros. World™ Abu Dhabi, the record-breaking CLYMB™ Abu Dhabi, Yas Marina Circuit (home of the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™), Yas Marina, the award-winning Yas Links golf course, as well as the largest shopping mall in Abu Dhabi, Yas Mall, Yas Bay Waterfront – Abu Dhabi’s bustling day and night destination with Pier71, a three-kilometre promenade, and a variety of world-class dining, leisure and entertainment brands. With ten hotels including W Abu Dhabi – Yas Island, Hilton Abu Dhabi Yas Island, The WB™ Abu Dhabi, the first Warner Bros. in the world, DoubleTree by Hilton Abu Dhabi Yas Island Residences, Crowne Plaza Yas Island Abu Dhabi, Yas Island Rotana, Centro Yas Island by Rotana, Radisson Blu Hotel Abu Dhabi Yas Island, Park Inn by Radisson Hotel Abu Dhabi Yas Island and Staybridge Suites Abu Dhabi Yas Island, as well as over 165 dining experiences, the destination also offers indoor and outdoor concert venues including WHITE Abu Dhabi and Etihad Arena – all of which are complemented by a range of visitor services that link all attractions together. to others.