Musical brand

Wasserman Hires Marisela Rodriguez, Head of Brand Creation and Licensing, and Todd Palmerton, Head of Event Creation

Wasserman Hires Marisela Rodriguez, Head of Brand Creation and Licensing, and Todd Palmerton, Head of Event Creation

Hires build on Wasserman’s sports and music talent client service offerings

Global sports, music and culture agency Wasserman has hired Marisela Rodriguez as Vice President, Branding and Licensing and Todd Palmerton as Vice President, Event Creation and Management, announced today by the Chief Operating Officer and Executive Vice President, Talent Jason Ranne and Senior Vice President, Operations, Music Joe Rosenberg.

Rodriguez, who will work out of Wasserman’s Brooklyn office, and Palmerton, based in the San Francisco Bay Area, officially started their roles last week. Rodriguez will oversee consumer product and brand licensing strategies for Wasserman, while Palmerton will focus on the ideation, development, launch and management of live events on behalf of sports talent clients and musical artists. of Wasserman in the world.

Marisela and Todd expand and strengthen our industry-leading service offerings to talented sports clients and musical artists, each bringing decades of top-level experience and proven work in sports, entertainment and marketing.“, Ranne said.

Marisela’s track record of success in creating and licensing brands will strengthen our ability to create these types of opportunities for our clients, and Todd’s extensive experience in creating events with high IP value will help our customers create and own special live experiences to engage their fans.“, Rosenberg said.

Prior to Wasserman, Rodriguez worked for Major League Baseball, where she served as Director of Durable Goods, responsible for conceptualizing product line development, brand extensions and business strategy for all 30 teams through relationships with major industry leaders including Fanatics, New Era and Yeti. . Prior to joining MLB in May 2017, Rodriguez served as Director of Toys and Games at Nickelodeon, where she was instrumental in creating robust licensing programs for properties such as Dora, SpongeBob and Teenage Mutant. Ninja Turtles. She also led the development of new business and strategic alliances for licensing brand names for additional revenue and exposure, including partners such as Fisher Price, Just Play, Leapfrog and Vtech.

Wasserman’s roster of athletes and entertainers is diverse, vast, and rich with opportunities to strategize creatively when it comes to consumer products on a global scale.“, Rodriguez said. “My background in entertainment and consumer products is a perfect fit with the sports customers and musical artists who are part of the Wasserman family. I’m excited to join the Wass team and excited to start.”

Most recently, Palmerton worked at Live Nation, where he was Vice President of Business Development, responsible for expanding platforms and revenue streams for music festivals and assisting with international live distribution models. Prior to Live Nation, Palmerton was the Senior Global Director of Live Music for Red Bull, responsible for shaping Red Bull’s brand image in music through global marketing campaigns, experiential event series, live broadcasts, content creation and partnerships with complementary brands. Palmerton began his career as Music Director for Deckstar Management in Beverly Hills (now part of the YMU Group) and had a successful career as a music promoter and owner/operator of several venues in San Francisco. He is originally from Seattle and currently resides in Marin County, California with his wife and two children.

I look forward to working hand-in-hand with my colleagues to bring sport and music together through innovative events that create commerce for our story.nt customers and elevate Wasserman’s differentiating approach to the business,” said Palmerton. “Rarely will you find a company that puts its customers above all else, while maintaining values ​​that celebrate progress and reward its employees for driving innovation and advancing the culture.

Throughout its 20-year history, Wasserman has deliberately and strategically expanded its global presence through both targeted acquisitions and organic growth, establishing itself as one of the world’s leading companies in the areas of representation of sporting and musical talents, and advice on brands and properties.

About Wasserman:

Wasserman is a partner to the world’s most iconic sports personalities, music artists, brands and properties. Our goal is to transform and advance brands, businesses and careers, empowering clients to create culture and impact audiences.

Wasserman’s elite sports talent representation practice encompasses athletes, broadcasters, coaches, sports executives and influencers who play critical roles in all major global sports, spanning six continents.

Wasserman Music represents a world-class roster of artists for live performances, tours, brand partnerships and beyond, empowering them to create culture and impact audiences globally. The passionate and enterprising agents of Wasserman Music are long-term artist development strategists who create important global platforms for the world’s most influential artists.

Follow Wasserman:

Website: teamwass.com

Instagram: instagram.com/wasserman

Twitter: twitter.com/wasserman

LinkedIn: linkedin.com/company/wasserman

About Wasserman Music:

Wasserman Music represents a world-class roster of artists for live performances, tours, brand partnerships and beyond, empowering them to create culture and impact audiences globally. The passionate and enterprising agents of Wasserman Music are long-term artist development strategists who create important global platforms for the world’s most influential artists. Wasserman Music is a division of Wasserman, partner to the world’s most iconic sports personalities, musical artists, brands and properties.

Follow Wasserman Music:

Website: teamwass.com/music

Instagram: instagram.com/wassermanmusic

Twitter: twitter.com/WassermanMusic