Walmart is partnering with Spotify to offer the retailer’s Walmart+ members free access to Spotify Premium for six months.
Chris Cracchiolo, senior vice president of Walmart+, said in a company blog post that “Walmart+ members have told us they’re passionate about their music and entertainment, so today’s announcement is just one more way to add value to our Walmart+ membership .”
Walmart also announced it would turn membership, which includes free shipping on e-commerce items and other perks, into an employment perk by giving it free to all 1.6 million full-time associates. full and part-time from Walmart.
Cracchiolo said the move “is not just our way of saying thank you for everything they do, but it’s also so associates can use our membership, tell us how it’s going, and ultimately tell people about it. customers based on their personal experience”.
The retailer rolled out Walmart+ in the fall of 2020, immediately drawing comparisons to Amazon Prime, which combines free shipping with other perks such as video streaming and original content, among many other benefits to retain shoppers at Amazon.
In addition to free shipping, a Walmart+ membership provides access to Walmart’s Scan & Go contactless payment, discounts on prescriptions and fuel, early access to Black Friday deals, and other perks.
During a conference call in February after his fourth quarter results statement, Walmart CEO Doug McMillon declined to disclose the total number of Walmart+ members at the request of an analyst.
“I don’t really want the business to be defined by one metric,” McMillon said at the time. “And subscriptions being such a topic these days, everyone’s really focused on that. Walmart is always going to be a business where you have to look through and see how omnichannel is going.”
The chief executive went on to say that “Walmart+ is important” to the business, prompting the company to expand its pickup and delivery capability. “It helps us to deepen the relationship with customers and have more data.”