Musical brand

Uganda: Ubl launches its Tusker cider brand in northern Uganda

Uganda Breweries Limited (UBL) hosted leaders from far northern Uganda, Gulu town residents and staff for a dinner party officially unveiling the Tusker Premium Cider brand in northern Uganda.

Uganda Breweries Limited (UBL) hosted leaders from far northern Uganda, Gulu town residents and staff for a dinner party officially unveiling the Tusker Premium Cider brand in northern Uganda.

Guests were treated to an immersion into the world of Tusker Cider – an alcoholic drink made from apples – and a celebration of color and flavor, in keeping with the qualities that define the brand.

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Northhood Productions – a local band – entertained guests with covers of current songs and

past musical gems.

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The evening’s DJ, DJ Frisco, rounded out the band’s entertainment with lively mixes interspersed with Acholi hits such as Romeo Odong’s Pililili Yoo Leng, which had guests standing and rocking in the traditional Acholi dance.

“Tusker Cider is the latest addition to UBL’s broad product line – delivering a unique consumer experience

who are constantly looking for new and more exciting ways to have a good time, and we are bringing that energy to Gulu and Northern Uganda in response to the needs of our consumers,” said Supply Chain Director of UBL, Alfred Balikagira.

He added that the Tusker logo being an elephant made the brand’s arrival in the region much more significant as the creature has deep sentimental value for the Acholi – appearing at the center of the cultural institution’s flag as a symbol of strength, supremacy and peace. nation.

Earlier today, the UBL unveiled a symbolic elephant statue in Gulu town in honor of the creature’s cultural significance to the Acholi people and is now the first unique feature that residents and guests will see when entering the city.

The Tusker brand is also celebrating its 100th anniversary this year since its unveiling in 1922.