Whether you are buying a car or just want to learn about the auto industry, Google is one of the first places you go. That said, the search engine is the best indicator of which car brands are the most popular in various countries – an annual ranking than Australia Compare the market religiously sidelined.
For 2021, Toyota reigns supreme as the most sought-after automotive brand. It was the most searched car brand in 47 out of 154 countries, representing 31% of the sample. BMW comes in second as the most sought-after car brand in 29 territories, while Mercedes-Benz comes in third with 23.
Most popular car brands in 2021
Looking back on the past four years
Interestingly, all three of the aforementioned automakers have been on musical chairs for four years, with BMW and Toyota vying for the top spot. It should be noted that BMW had the highest number of countries as the most sought after car brand in 2019, being the most popular car brand in 118 countries that year.
For the first time, Tesla joined the rankings in 2021. The US electric vehicle maker has become the most sought-after car brand in Hong Kong, Israel, Macau, Singapore and China. He also appeared as second or third in Austria, Bahamas, Botswana, Congo Kinshasa, Croatia, Finland, Guinea, Iceland, Kuwait, Madagascar, Malta, Norway, Palestine, Rwanda , South Africa, South Korea, Syria, United States, and Yemen.
Although interest in other automakers fluctuates every year, it’s important to note that brands like Audi, Hyundai and Suzuki appeared more in Google searches in 2021 than in 2020. Rolls-Royce and Mazda are both have emerged as the most searched automakers in at least one country at the moment since 2018.
On the contrary, brands like Volkswagen, Mitsubishi, Alfa Romeo and Daewoo do not appear at the top of searches in any of the 154 countries in the sample.