Swedish audio brand Urbanista has made a foray into the Indian market to meet the needs of buyers in the TWS category with its new line of headphones. India has an $ 11 billion headset and earphone market, which is already one of the largest in the world. This headphone industry in India has grown at a CAGR of 9% and holds strong growth expected at a CAGR of 7% in the future. The product line includes active noise canceling headphones, true wireless headphones and Bluetooth speakers.
Urbanista is available in 90 countries around the world. Its product portfolio includes Urbanista Los Angeles, the world’s first and only solar-powered headphones that allow you to not charge, and Urbanista Lisbon, the world’s smallest TWS headphones.
Urbanista CEO Anders Andreen said: “We are very happy to introduce our products to the Indian market. Urbanista is a Swedish brand with an international vocation that draws inspiration from the world’s largest cities through fashion, design, music and urban culture. With India being the mobile capital of the world, we believe our brand and our products will resonate with the Indian people. “
Urbanista India Director Vijay Kannan said, “Our products are available in high-end offline retail stores in all major cities in India and we will soon be available in select reseller stores in India. Apple iPhone premium all over India. Our products will be available in around 100 premium retailers in India by the end of January 2022 and will add another 500 retailers by the end of March 2022. Our products can also be found on all major online channels including Amazon and Flipkart .
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