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The Smiley Company Celebrates 50 Years By Declaring 2022 The Year Of Smiles | Business

NEW YORK – (BUSINESS WIRE) – January 3, 2022–

In honor of its 50th anniversary, The Smiley Company, the brand behind the iconic smiley face, is declaring 2022 the Year of the Smile based on information from a recent survey revealing the state of smiling nationwide.

According to the new Smile Index survey, while 40% of respondents admit they smiled less in 2020 and 2021 than in previous years, 70% of Americans agree they want to see more smiles in 2022. The study also reveals the power a smile, with almost three-quarters (71%) of people agreeing that when someone smiles at them, it makes them happy.

As people seek optimism for the New Year, Smiley kicks off 2022 with a series of 50th anniversary initiatives to bring more positivity and happiness to the masses. Launched this spring, Smiley will present an exclusive collector’s edition, featuring more than 50 Halo brand collaborations in fashion, beauty, art and design. The new collection was developed in partnership with Colette’s artistic director, Sarah Andelman, and graffiti artist André Saraiva.

“After the past two difficult years, what better way to come out of this period with this campaign which aims to reverse the global smile deficit, spread positivity and fill the world with smiles in 2022,” said Nicolas Loufrani, CEO by The Smiley Company. “This campaign has proven that Smiley’s unique, creative and positive symbolism continues to inspire some of the most influential artists, brands and taste designers around the world.”

Additional key findings from the Smile Index include:

  • Humor is good for the soul: What makes Americans smile the most is when someone says something funny (71%); other top contenders include when someone smiles at them (66%) and a happy memory (63%)
  • Smiles radiate good vibrations: The main feelings that a smile evokes are happiness, comfort and calm.
  • The most and least smiling cities: San Diego is one of the cities that smiles the most with 21% of residents saying they smile between 21 and 30 times a day, while Jacksonville smiles the least with 31% of residents saying they only smile between 1 and 5 times a day.
  • Smiles in all regions: People in the Midwest smile the most every day with 15% of residents saying they smile between 41 and 50 times a day, while 25% of people in the Northeast and Southeast say they smile only between 1 and 5 times a day.

Originally filed in 1972 by French journalist Franklin Loufrani, Smiley is one of the most recognizable icons in graphic design. For the past 50 years, The Smiley Company has influenced culture in the worlds of art, fashion, film, music, print and pop culture, prioritizing positivity. , creativity and creating a happier, kinder and more conscious world.

Throughout the year, Smiley will herald exciting collaborations, partnerships, and smiley moments around the world. To join The Smiley Company and celebrate smiles in 2022, and to learn more about The Smiley Company, visit

About Smiley Company:

Created in 1972 by French journalist Franklin Loufrani to spread good news, the BRAND / BRAND Smiley would go on to become one of the most important icons in graphic design, bringing people together through a creative message that spreads positivity and elevates emotional learning tops the list. Smiley is a universal counterculture icon with a message of positivity that has influenced generations across the globe. Reinvented and redefined by generations of activists, artists and creators, Smiley continues to thrive and influence future generations.

In 1996, Nicolas Loufrani, son of Franklin, took the helm as the world was in the midst of a digital revolution and saw a huge opportunity to bring Smiley into the digital world. Nicolas created a whole new way of communicating, using a variety of facial expressions on the original Smiley to convey emotions. His emoticons are now used by everyone around the world every day.

Pursuing Smiley’s goal of making the world a happier, kinder, and more conscious place, Loufrani created Smiley Movement in 2017. Smiley Movement is a non-profit community that aims to inspire positive change in society by addressing pressing societal and environmental issues. Smiley Movement provides a cross-media platform of news, videos, events and awards that connects the nonprofit sector with the general public to enlighten minds and empower people to take positive action.

Today, The Smiley Company is one of the world’s leading licensing companies stretching from fashion and housewares to food and beverage, and continues to view the collaboration as an opportunity to spread this important message. For 2022, Smiley will bring back its original “Take the Time to Smile” message that is still as relevant as ever, spreading that positive message through global activations, brand collaborations and wellness experiences. More than an icon, a brand and a lifestyle, Smiley is a spirit and a philosophy and a reminder of the power of a smile.

** The research was conducted by Censuswide, among 2,036 respondents aged 16 and over in the United States between 12/10/2021 and 12/13/2021. Censuswide respects and employs members of the Market Research Society, which is based on the ESOMAR principles.

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Lyndsey Havens

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SOURCE: The Smiley Company

Copyright Business Wire 2021.

PUB: 03/01/2022 08: 00 / DISC: 03/01/2022 08:02

Copyright Business Wire 2021.