Musical brand

The Jordan Air Jordan 7 SE “Afrobeats” brand

Jordan Brand has just presented the official images of its Air Jordan 7 SE Release “Afrobeats”. Following the unveiling of The “Sapphire” edition back in Marchthis new colorway is next in line to celebrate the silhouette’s 30th anniversary.

Paying homage to the Afrobeats musical genre which includes a combination of West African musical styles, this latest iteration of the sneaker draws its original inspiration from Tinker Hadfield Air Jordan 7 design.

Dressed in a ‘Vechetta Tan’, ‘Taxi’, ‘Dark Concord’ and Black color scheme, this new offering comes with layers of Earthy Tan that sits atop the Black upper. Looking closer at the design, hits of purple can be spotted on the midsole, sitting comfortably alongside graphic geometric patterns and screen-printed across the rest of the shoe. There’s also a first Air Jordan 7 in the design: see the confusing details next to the Nike Air logo on the heel that gives a further nod to West African heritage.

You can take a closer look at the Air Jordan 7 “Afrobeats” above and it will be available on the official website Nike Store and select retailers in the fall for US$210.

In other shoe news, adidas Originals Celebrate Stan Smith’s 1972 Wimbledon Victory With New ‘Stanniversary’ Sneaker.