Musical company

The company supports the Coast collective to boost the music economy

The official SCMIC launch party will take place at NightQuarter on June 16th.

A multimillion-dollar global live entertainment company has backed the launch of a new Sunshine Coast collective in hopes of boosting the region’s music economy with live events, concerts and festivals.

Live Nation, which is responsible for 40,000 live shows, over 100 festivals and sells 500 million tickets a year, has lent its support to the Sunshine Coast Music Industry Collective (SCMIC).

Damian Costin of Live Nation and SCMIC committee member said the collective will provide a wonderful support mechanism for the music industry and create many opportunities for existing and new people moving to the area.

“It means we can have a new economy and it can have tangible results with live events, concerts, festivals and initiatives that are built and run by local operators,” he said.

“It also means that over time we can connect local skilled workers interested in working in the entertainment industry.”

Damian said SCMIC is giving the music industry an opportunity to leave Covid-19 behind.

“When great people come together with purpose, we can let go of great concepts and achieve great results,” he said.

“It’s not rubbish – I truly believe we have very talented people in this group from all ends of the industry and collectively we will ensure that we have great results for all of them.”

Founded by key players in the music industry, SCMIC is committed to uniting the Sunshine Coast music industry, to continue building a thriving ecosystem and regional music brand.

SCMIC’s official launch party at NightQuarter on June 16 will see artists, bands and musicians unite with record labels, managers, promoters and venue owners to build a stronger music industry.

Representatives from QMusic, Premier Artists, Mushroom Records and Live Nation will be among the crowd members at this free event.

Damian said the official SCMIC launch party will mark a new chapter for the Sunshine Coast.

“If you’ve ever wanted to be part of a community that cares about entertainment and is in on the conversation, this is the start of that conversation,” he said.

SCMIC committee member Ian “Dicko” Dickson said the Sunshine Coast could become the “new Manchester, Liverpool or Seattle”.

“We want to energize the music industry and encourage creatives, practitioners, promoters, venue owners and people who see music as part of who they are and what they do,” did he declare.

Local artists including The Dreggs and Taylah J will perform at the event.

Attendees will have the opportunity to join the SCMIC movement as members at the free launch party and can attend an industry development session between 10 a.m. and 12 p.m. on June 17.

To secure your free SCMIC Launch Party tickets, visit