Musical company

The company behind Lollapalooza will bring a new festival to Bentonville

An arts, music and technology festival is coming to Bentonville in September. Held on 250 acres, it will have a robust range.

What is happening: The three-day-and-night Format festival will feature music from 50 artists, including Phoenix, The War On Drugs and The Flaming Lips, as well as arts and technology events. Think light shows, workshops and dance processions, according to a press release.

  • Arts-focused organization Triadic and events company C3 Presents are the hosts. C3 is the company behind Lollapalooza and Austin City Limits.

What to expect: In addition to traditional performance stages, Format will include a barn for disco parties, an “adult playground”, a “maze” of retail and food vendors, and locations for immersive art installations and experimental sound. .

  • More: You can camp at the festival.

Between the lines: Yeah, the Waltons are behind it all. Oz Brands, whose mission is primarily to improve the quality of life in NWA and part of the Runway Group of Steuart and Tom Walton, is an official partner of the festival.

  • Olivia Walton, The chairman of Crystal Bridges and wife of Tom Walton, told the Wall Street Journal that Triadic pitched the concept to him and Tom two years ago. The Waltons saw a festival as a way to invest in the region’s creative economies beyond the Crystal Bridges museum, the newspaper reported.

Details: The format will take place Sept. 23-25 ​​on the Sugar Creek Airstrip property, which comprises approximately 250 acres northeast of downtown Bentonville. Select events will also take place at Crystal Bridges and Momentary.

  • Tickets go on sale at 10 a.m. Friday. General admission for all three days starts at $275.