Musical brand

The Brand Liaison to lead the licensing of the legendary ExerSaucer® brand

NEW YORK–(BUSINESS WIRE)–The Evenflo Company is proud to announce the appointment of The Brand Liaison to lead a coordinated licensing program for its ExerSaucer baby brand® by Evenflo®.

ExerSaucer has been keeping babies safe, happy and engaged for over 25 years, including creating the original baby activity center. Whether it’s bouncing, twisting or spinning, Evenflo’s ExerSaucer is the ultimate playground for a growing baby, providing sensory exploration with textures, colors, light and sound.

“When it comes to activity centers, the best and most trusted brand is ExerSaucer, best in class and the name in baby activity centers.” explained Karen Diamond of The Brand Liaison. “The ExerSaucer mark can now be licensed on a variety of complementary baby products.”

Categories being considered for licensing include toys, teethers, baby play centers, STEM and music toys, and outdoor play for toddlers. All licensed products promise to deliver fun and reliable engagement for safe play.

Brand Liaison’s licensing efforts and Licensees’ products will be sold online and in-store in retail channels where original ExerSaucer products can be found, including Walmart, Target, Amazon, department stores, off-price and specialty channels. Licensees’ products will also be included in coordinated marketing efforts with respected bloggers and publications relevant to today’s parents.

“We reviewed licensing business expansion strategies and The Brand Liaison emerged as the best agency to help us achieve our goals.” explained Dave Taylor, CEO of Evenflo. “They understand our brand and share our mission for safe, happy and engaged development.”

About ExerSaucer

ExerSaucer is the premier baby activity center, keeping millions of babies safe, happy and engaged for over 25 years. Our playful collection of activity centers, stationary jumpers and door jumpers are designed to engage your child’s growing imagination and keep them safe.

About Evenflo

Evenflo Company, Inc. is a leading innovator, manufacturer and marketer of baby and children’s products. Founded 100 years ago, the company is committed to meeting the needs of a new generation of parents who value cutting-edge safety, smart design and technology, and everyday comfort and convenience. Its extensive product portfolio includes on-the-go products, such as car seats, strollers and push/pull carts, as well as home equipment such as high chairs, safety gates and ExerSaucer. The company is the leading supplier of baby and children’s products to major retailers such as Walmart, Target, buybuy BABY and Amazon. Evenflo is a wholly owned subsidiary of Goodbaby International Holdings Limited.

About Brand Binding

The Brand Liaison is a leading licensing agency representing both licensors and licensees in the fashion, entertainment, character, children’s, home, sports, food and beverage brands and of art. With a focus on creating new revenue streams for customers through licensing, strategic partnerships and brand extensions. For licensors, The Brand Liaison helps market opportunities that extend brands into complementary product categories, to maximize their licensing potential. For manufacturers, The Brand Liaison helps acquire brands and develop strong licensing programs to help create long-term retail success. In each case, The Brand Liaison works closely with clients to ensure brand extension activities complement strategic goals and objectives.

For more information on ExerSaucer licensing, email Karen Diamond at The Brand Liaison [email protected]