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Sugarlands Distilling Company will host a digital charity to benefit firefighters

GATLINBURG, Tenn. (WVLT) – The Sugarlands Distilling Company is set to hold a digital auction to help the Northview-Kodak Fire Department replace equipment that was destroyed in the Wears Valley Wildfire Hatcher Mountain.

The Northview-Kodak Fire Department was one of many agencies responding to the wildfire. During the fire, the department lost a fire truck, which it hopes to replace.

The auction will feature celebrity and athlete partners and will be hosted on eBay from July 14-24. Sugarlands representatives told WVLT News that the idea stemmed in part from the department’s actions in putting out a small fire at the distillery’s production facilities on March 7.

The auction will feature several celebrity items like NASCAR Hall of Famer and High Rock Vodka co-owner Dale Earnhardt Jr., Baseball Hall of Famer Chipper Jones, rock artists OAR, Atlanta Braves, superstar of country music Cole Swindell and Suite. Some of the bigger items will be:

  • Dinner with Dale Earnhardt Jr. and Amy Earnhardt
  • Beers with two-time Daytona 500 champion Michael Waltrip
  • Chipper Jones + Atlanta Braves package including four tickets, a Jones autographed baseball and more
  • Guitar and concert tickets autographed by Cole Swindell
  • OAR concert tickets with VIP sound check and autographed vinyl
  • Rahal Letterman Lanigan Race Team Indianapolis 500 VIP Package

“We have always been proud to support first responders, but the experience of their quick actions to contain the fire at our new facility has taken that appreciation to a whole new level,” said President and Founder of Sugarlands Distilling Company. , Ned Vickers. “When we learned that the Northview-Kodak Fire Department had lost the same truck that helped save our facility, there was no doubt that we wanted to step in to help them get a new truck.”

Replacing the truck will cost about $600,000, officials said, of which only $158,000 is covered by insurance.

“This truck has been with us for more than two decades, containing many fires and also serving as the centerpiece of many community gatherings,” said Daniel Willis, public information manager for the Northview-Kodak Fire Department. “The insurance only covered a small portion of what was lost, so we are extremely grateful for the support from Sugarlands in helping us get a new truck that will help us serve our Sevier County neighbors.”

Interested persons can place bids on items here.

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