Musical brand

Stage Entertainment Appoints Kirsty Doubleday as Head of Global Brand Management

Leading theater and music production company Stage entertainment announces the appointment of Kirsty Doubleday as Head of Global Brand Management. In her role, Kirsty Doubleday will lead and drive international marketing strategy and business operations for TINA – The Tina Turner Musical.

She will also oversee brand development and positioning of original content productions at Stage entertainment. Kirsty will be based at Stage entertainmentfrom the London office and will report jointly to Tali PelmanTINA Producer – The Tina Turner musical and creative general manager of the group, and Bob van de Beek, commercial director of the group. Kirsty is currently Director of Client Services at West End arts advertising agency Dewynters, where she is part of the management team. Kirsty has senior level strategic experience having worked in the industry for over 25 years in roles ranging from working in a venue, for a producer and in an agency. During her tenure at Dewynters, she managed numerous accounts including Really Useful Group, Nimax Theatres, Royal Opera House, Royal Shakespeare Company, Barbara Broccoli/EON Production, and more recently the London opening of the Moulin Rouge! Musical comedy.

Tali PelmanGroup Creative Managing Director: “We are delighted to welcome Kirsty to Stage entertainment. He is an exceptionally talented individual with considerable experience and passion for theatre, and his addition to the company will enhance our ability to continue to successfully position, launch and grow premium theater brands, such as TINA, across our main markets and beyond”. Bob van de Beek, Group Commercial Director: “It’s great that Kirsty is joining Stage entertainment; accelerating our global brand strategy and brand governance capabilities is an area where Kirsty’s experience will be a valuable addition to our team.

Tina – The Tina Turner The musical is based on the life of a legendary entertainer Tina Turner and presented in association with Tina Turner itself, received its world premiere in April 2018 in London’s West End, where it opened to five-star reviews, broke box office records at the Aldwych Theater and is now entering its 4th year. The musical reopened at Broadway’s Lunt-Fontanne Theater on October 8, 2021. The Broadway production, which opened on November 7, 2019, was nominated for 12 Tony Awards, including Best Musical. A multi-year North American tour will begin at Providence Center for the Performing Arts (PPAC) in Providence, Rhode Island in the fall of 2022 and visit more than 40 cities in its first year. TINA has three European productions currently underway; in March 2019, the German production opened at the Stage Operettenhaus in Hamburg, the Dutch production opened at the Beatrix Theatre, Utrecht, in February 2020, and the third European production opened in autumn 2021 at the Teatro Coliseum in Madrid, Spain .

Stage entertainment, founded in 1998 and attracting 7 million visitors in 2019, is a leading theatrical production company focused on musical theater in Europe. It owns and operates a network of 16 venues where it produces some of the most well-known musical titles developed by international partners and its creative teams, such as The Lion King, Mamma Mia! and Aladdin. Stage entertainment also creates original premium content, like Anastasia and ‘TINA – The Tina Turner Musical’. The company employs over 2,000 people worldwide and operates in the Netherlands, Germany, Spain, France, Italy, the West End in London, UK and on Broadway in New York, USA -United. Today, the brand is widely known for the exceptional quality of its shows and the warm welcome given to the public in its halls. The board of directors of Stage entertainment consists of Arthur de Bok (CEO), Marijn de Wit (CFO) and Fleur Mooren – la Bastide (COO).

For more information, please visit www.stage-entertainment.com.