Musical brand

Some changes to this year’s WE Fest

DETROIT LAKES, MN (Valley News Live) – WE Fest-ers are just beginning to pile into Soo Pass Ranch in Lakeland for a time filled with music and fun.

“I can’t wait to set this brand new scene on fire. We have great artists like Jason Aldean on the first night. This is going to be a great year for WE Fest,” said WE Fest General Manager Mark Bjerke.

Bjerke says each year WE Fest takes about 18 months to set up.

“As soon as these shows are over, we’re going to sit down and analyze what we did right, what we did wrong, and what we can fix to get this show back to where it was,” he says.

Music festival safety has become a huge concern lately, but Bjerke says not to worry.

“We are part of Live Nation. They have one of the best security systems in place for large events. So we work with them. We are playing on their lead,” says Bjerke.

He says they have all the proper protocols in place should anything get out of control.

“We are a very unique place. First of all, the part of the country where we are. But the way this place is laid out. The stuff you see in other parts of the country just can’t happen here, it won’t work. We are 450 acres from home,” Bjerke shares.

Other changes include a new country club, concrete stage, and general admission pit near the new stage push. So fans can stand right next to the artists.

“Our VIP is expanded, and I’ll tell you, it’s never looked better,” he says.

Here are some tips for those heading out for the weekend this week from some veteran campers…

“Well, make sure you keep your head on a swivel, make sure you keep lots of beads on you, lots of drinks, and don’t lose your boys,” says 2nd grade Marshall Meehl.

“Don’t party too much on Tuesday and Wednesday, because Thursday, Friday and Saturday will be better,” says 4th grade Cody Johnson.

The music will start on the WE Fest stage tomorrow at 2:45 p.m.

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