NEW ORLEANS (press release) – New Orleans & Company and 3090×3090 LLC are pleased to announce that the second annual festival will take place September 23 through October 9, 2022. Building on the success of last year’s NOLAxNOLA, which included dozens of sold-out performances, the festival will once again promote New Orleans’ full inventory of musical options and concerts, and showcase legendary world-class artists, musicians and venues. that make up the musical landscape of the city. The festival is made possible through a partnership with a proactive coalition of New Orleans entertainment-focused nightclubs and music venues.
The schedule of events and more details will be released later this summer.
“Supporting our music culture is important to our organization and New Orleans & Company is proud to be title sponsor,” said Stephen Perry, President and CEO of New Orleans & Company, the official organization of sales and destination marketing for New Orleans tourism. industry. “In creating this unique festival, which had its inaugural event in 2021, we wanted to send a clear message that despite the challenges our hospitality industry has faced due to the pandemic, the show must go on. The people of New Orleans and our critical visitor economy deserve a rich array of music, and with the return of music festivals filling our calendar with vibrant events, we believe it’s vital to continue this new musical tradition. unique, perhaps the only one like her anywhere. .”
In its first year, 35 venues from nearly every neighborhood in the city participated over a two-week period, including Tipitinas, Preservation Hall, The Howlin’ Wolf, dba, Kermit Ruffins’ Mother In Law Lounge, The Maple Leaf, Snug Harbor Jazz Bistro, Buffas, Saturn Bar, Three Keys, Gasa Gasa and Cafe Istanbul. In total, there were over 300 shows over 10 days in October. A few weeks later, “Show Your Love”, a two-night virtual event was held to celebrate the resounding success of the inaugural citywide festival, a fundraiser featuring never-before-seen performances by some of the artists and legends. New Orleans’ most iconic music venues, benefiting non-profit community organizations dedicated to promoting New Orleans musical culture. More venues are expected to participate in the event in 2022, according to event organizers, and a similar fundraising component is expected.
“NOLAxNOLA was born out of the need to support New Orleans music culture in the wake of the ongoing pandemic and Hurricane Ida,” said Sig Greenbaum, Founder and CEO of Sigfest Events and Principal of 3090×3090 LLC. “It was a call to New Orleans residents to help the people of New Orleans, something no other community does better. Stephen Perry and the team at New Orleans & Company immediately embraced our vision and provided the support and resources that made it a reality.We are thrilled and honored that NOLAxNOLA has become a New Orleans tradition.
“Creating NOLAxNOLA with our music clubs and venues was a paradigm shift in how New Orleans & Company promoted our city’s music,” Perry added. “For us, it’s granular and groundbreaking and will once again drive people to music clubs and venues and deliver that part of New Orleans that doesn’t exist anywhere but here.”
For more information and to sign up for updates, visit www.nolaxnola.com