Musical producer

Music Producer Motif di Don Morris Kobia Shares Rate Card Kenyans Agree It’s Worth It

Motif on January 23 posted their rate card online urging artists to invest in serving their fans in well-produced projects.

The ‘Beats Don’ posed: “How much do you invest in your audios? Let’s take our productions to the next level!”

He then observed that most of the musicians in Kenya spend more money on marketing substandard music and wonders why their career never takes off.

“Don’t waste your money marketing crappy sound, marketing an expensive video won’t save a song if it’s not well written and properly mastered”, he advised.

Depending on the rate card, Motif charges up to Sh350,000 (about $3,500) for a Platinum plan. For the amount, the producer offers audio and video production, analog mixing and mastering, a songwriter, distribution, media training and interview bookings in 5 media and a press kit for the project.

Its lowest asking price was Sh70,000 ($700) for which an artist is offered audio production, analog mixing and mastering, and a press kit for a single project.

It also offers a moderate Gold package at Sh300,000 (approximately $3,000) which excludes PR management and the media tour in five media outlets.

Get to know producer Motif Di Don

The producer Motif has worked with a large majority of Kenya’s biggest musical groups, having launched his stellar career after working on Khaligraph Jones’ 2015 hit, You go.

“It was the first song that made a big splash for me. I didn’t produce it myself, but after it went on the radio, I started getting calls from a lot of people saying that they loved my work.” he said in a past interview with PPP.

Motif has also worked with Kenyan rapper, singer and songwriter Petra Bockle, whom he credits with signing “Di Don Pattern,” ad-lib which is heard at the beginning of all the songs he has produced.

Other big names who have made hits with Motif include Nameless and Wahu, Tanasha Donna, Jua Cali, Stivo Simple Boy, Ethic, Ochungulo Family, Trio Mio, Femi One, Masauti, budding star Tanzanian Brown Mauzo, and NRG-Radio presenter Yviona.

His most recent project is Bandana Ya E-Mister, a musical tribute to the late Kenyan rapper E-Sir Mmari who died in a car crash in 2003. The song marks the 20th anniversary of the up-and-coming musician’s death and proceeds from it will go to E-Sir’s family.

Learn more about production on YouTube

Motif revealed that he started learning music production on YouTube, saying proper production training was too expensive for him at the time.

“I started playing with the software called FL Studio by following tutorials on YouTube and my friends really laughed at me. But I would say that no one should despise such software because even producers in West Africa and worldwide still use FL”, he said, adding that at the time he was living in Taasia, Embakasi East constituency.

Talking about how it came to be his brand name, the producer said “Di Don” was added by the celebrities he worked with. He chose “Motif” after Yamaha Motif keyboards, the brand’s line of music workstation synthesizers. He considers himself a master keys, saying that’s the part of music production he’s perfected.