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“Mushroom & Chill” – HOKUTO, a leading mushroom company, created the video to soothe you on a 24/7 live broadcast channel

Mushroom and cold 1

HOKUTO Corporation, a mashroom company has launched the 24-hour “Mushroom and Chill-Out Music” live streaming channel!

TOKYO, JAPAN, Sept. 16, 2022 / — HOKUTO Corporation, a company bringing a new healthy and rich food culture to the people of the world with mushrooms, has launched “Mushrooms and Chill-Out Music” 24-channel broadcast one hour live

The project was created in collaboration with HOKUTO and Nippon Columbia Co., Ltd, the first Japanese label with the longest history, to communicate Hokuto’s campaign, starting September 15 and the concept, “Mushrooms for Doubled Pleasure”: Mushrooms Sooth you at cooking and eating.

The “Chill-Out” background music used in the video was selected from music creators around the world for this campaign. The beautiful images of mushrooms to be split into pieces by hand for cooking and LoFi/chillout music, you are sure to lose track of time and immerse yourself in the unique world view. Stay tuned for more of this series in the future

“Mushrooms and Chill” Live stream on YouTube channel 24 hours a day.
Broadcast period: September 15 to December 14, 2022

HOKUTO Double Pleasure Campaign:
Post your “separating the mushrooms” video on SNS for a chance to win great prizes! Mushrooms are refreshing both when eaten and when cooked!
Campaign period: September 15 to October 31, 2022

Founded in 1964 as a retailer of food packaging materials, HOKUTO has become the only comprehensive mushroom group in Japan, engaged in the research and development, production and sales of mushrooms.

Nippon Columbia, established in 1910, has remained one of the most legendary Japanese record labels in the world with new and established artists in every genre, from enka, kayokyoku to jazz, classical, rock, pop and children’s songs.

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Nippon Columbia Co.,Ltd
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Mushroom and Chill – 24/7 Live Radio / Relax, Sleep, Study and Work