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Minwax® Brand Announces Gentle Olive as 2022 Color of the Year | Business and finance

CLEVELAND–(BUSINESS WIRE)–January 26, 2022–

slim down ®, America’s #1 selling brand of interior wood stains and varnishes*, today announced its 2022 Color of the Year, Gentle Olive. The color is a soothing sage green with hints of gray that embraces the natural wood tone to connect homeowners with timeless style.

Minwax® Brand Announces Gentle Olive as Color of the Year 2022 (Photo: Business Wire)

“Over the past two years, we’ve made our homes a more comforting place, a place focused on our well-being, where we decompress and clear our minds,” says Sue Kim, color marketing manager at Minwax. . “This year’s Minwax Color of the Year reflects the search for serenity in our changing routines, as Gentle Olive creates a meditative vibe that injects daily optimism into the home.”

Coordinate color and style

Kim describes Gentle Olive as positive and reassuring – a color rooted in the calm and restorative qualities of nature that offers an authentic richness to harmonize the interior of the home with the exterior. Signifying health and renewal, its sage green hue matches the evolving function of the home, while its soft gray undertone suggests stillness and calm.

Gentle Olive is one of over 240 color options available in Minwax Wood Finish Water Based Color Stains, a range of unique semi-transparent water-based solid stains, offering the widest assortment of colors on the market.

Complementing the 2022 color of the year, a coordinated palette of Minwax color stains includes Natural Peach, Platinum, Oak Haven, Nightwatch Green, Sunwashed Blue and Oyster Grey. With more combinations of Minwax, consumers have more options to make their projects stand out or decorate living spaces with unexpected color that makes a statement.

Whether adding character to a treasured object, updating kitchen cabinets, accenting walls, or infusing wood furniture with pops of color, consumers can use stains Minwax Interior Paint in place of paint to bring out the inherent beauty of wood while retaining its texture.

Gentle Olive and coordinating colors are available from major retailers as part of the 2022 Complete Tintable Palette for Minwax Wood Finish Water Based Color Stains. Consumers can tap into on-trend styles from modern and minimalist to rustic and refreshed when choosing a premium stain for their next project.

Get acquainted with Gentle Olive and discover the endless possibilities of the first name in colored wood stains at minwax.com.

*Based on Epicor’s analysis of industry data and third party interior wood stain survey results for the 12 month period ending 9/21.

For over 110 years, Minwax® has been a leading brand of high quality wood finishing and care products. From wood stains and clear protective finishes to solutions for prepping, maintaining and repairing wood, Minwax products are demanded by DIYers, seasoned woodworkers and professional contractors. Minwax is part of Sherwin-Williams Consumer Brands Group, headquartered in Cleveland, Ohio. Minwax can be found online at www.minwax.com, on Instagram at Instagram.com/MinwaxUSA, on Facebook at facebook.com/minwax, on Pinterest at pinterest.com/minwax and on YouTube at youtube.com/user/MinwaxUSA.

About Sherwin-Williams Consumer Brands Group

Sherwin-Williams Consumer Brands Group offers innovative products to meet customers’ paint and coating needs. The Group manufactures products under well-known brands such as Valspar®, HGTV Home® by Sherwin-Williams, Dutch Boy®, Purdy®, Krylon®, Minwax®, Thompson’s® Water Seal®, Cabot®, Dupli-Color® and many more Suite. Founded in 1866, The Sherwin-Williams Company is a world leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information, visit www.Sherwin-Williams.com.

KEYWORD: UNITED STATES NORTH AMERICA OHIO

KEYWORD INDUSTRY: OTHER MANUFACTURING CONSTRUCTION AND REAL ESTATE CHEMICALS/PLASTIC PRODUCTS LANDSCAPE INTERIOR DESIGN MANUFACTURE OF HOME PRODUCTS ARCHITECTURE OTHER CONSTRUCTION AND REAL ESTATE RETAIL

Copyright BusinessWire 2022.

PUBLISHED: 01/26/2022 09:05 / DISK: 01/26/2022 09:06

Copyright BusinessWire 2022.