Musical brand

Meet Cardenxe – A new Sotol craft brand at the intersection of music and art

A new brand of small-batch, terroir-inspired spirits to champion sotol in the Mexican spirits category

NEW YORK , April 27, 2022 /PRNewswire/ — Launched this spring, Cardenxe is a handcrafted, small-batch sotol brand on a mission to revive the ancient Mexican spirit and inspire a deep emotional connection for drinkers. This premium entry into the Mexican spirits category celebrates Sotol’s rich heritage and launches with two terroir-inspired hero varietals, Sotol De La Sierra and Sotol De Desierto, which have already received Gold and Silver medals respectively at the San Francisco World Spirits Competition 2022.

Cardenxe takes its name from Canto Cardenche, an ancient and nearly extinct musical genre originating in northern mexico centered on themes of love and heartbreak, sung to “release deep emotions”. In turn, the music takes its name from the cardenche cactus, known locally as the “Cactus of Love”, a beautiful but territorial succulent that grows around Sotol plants (Dasylirion Asparagaceae), protecting them and allowing them to mature. and fill with nectar. which is distilled in the mind.

“Our mission is to elevate two very unique Mexican traditions that are in danger of disappearing – that of Sotol and Canto Cardenche. We set out to create a brand of Sotol that sparks a movement, inspired by the message of love and beauty that the cardencheros like to transmit sing,“says co-founder Luigi Ambrossi.

Strongly linked to art and culture, the art that adorns the bottles is designed in an avant-garde Mexican style: Estridentisma movement born in the 1950s to challenge the standardization of the imagination.

What is sotol? Sotol is an ancient Mexican spirit that has been distilled for over three centuries in the northern regions of Mexico from Chihuahua, and has almost disappeared in history. It was once a popular choice, smuggled into the United States during Prohibition along with whiskey. Unlike Tequila or Mezcal which are distilled from agave, sotol comes from Dasylirion, a plant native to Mexico in the Asparagaceae family. A friendlier spirit, the palate is more complex and aromatic than tequila, and has a more subtle smoke than mezcal.

Tasting notes. The Dasylirion grows in different parts of Mexico and the land, terrain and climate of the country give each small batch variety its distinct flavor profiles. Sotol De Desierto is inspired by the desert and has fragrant mineral notes, earthy notes of sweet cocoa and a lingering vegetal aftertaste. The Sotol De La Sierra is the rustic outpost of Madeira with subtle notes of eucalyptus, moss and nuts – the flavor is both herbal and floral, imparted by the lush mountain forest terroir.

Cardenxe is available from May 2nd online and in select stores New York City. Cardenxe Sotol De La Sierra, Mexico 40% Alc/Vol with a suggested retail price of $90and Cardenxe Sotol De Desert, Mexico 45% Alc/Vol with a suggested retail price of $60. Importer: Park Street Imports.

To learn more about Cardenxe Sotol and find resellers, visit or follow the brand on Instagram @cardenxesotol.

Drink responsibly and release your deep emotions.

About Cardenx
At the intersection of music and art, Cardenxe Sotol is an award-winning brand of handcrafted small-batch sotols. Sotol is an ancient Mexican spirit with a rich history and is distilled from the Dasylirion plant. The palate is more complex and aromatic than tequila and has a more subtle smoke than mezcal, making for a friendlier spirit. Cardenxe sotol is inspired by terroir, with flavor profiles derived from different northern landscapes Mexico.

Media contact:
Emma Mannswirth
[email protected]