Musical brand

Mattel and Universal Brand Development Reach Licensing Agreement for “Trolls”

Mattel (NASDAQ:MAT) announced that it has entered into a multi-year global licensing agreement with Universal brand development for DreamWorks Animation Trolls. The vibrant and joyful animated franchise – packed with big hearts, hair-raising comedy adventures and award-winning music – Trolls has become one of the most recognized family entertainment brands in the world. Through this agreement, Mattel has the licensing rights to develop a full line of toys for the franchise, including dolls, vehicles, plush, games and more. The collection is set to launch in retailers worldwide in Fall 2023. An all-new Trolls The film will hit theaters in November 2023.

This new licensing agreement builds on existing licensing partnerships between Mattel and Universal Brand Development for DreamWorks Animation Spirit Riding FreeIllumination MinionsUniversal Pictures and Amblin Entertainment jurassic world and Universal fast furious.

“DreamWorks Animations Trolls captured the hearts of families around the world with its colorful characters and upbeat message,” said Nick Karamanos, Senior Vice President, Entertainment partnerships, Mattel. “We look forward to building on our strong relationship with Universal and DreamWorks and making great toys that will inspire kids to find their happiness with spectacular spectacle. Trolls line.”

“We are thrilled to extend our partnership with Mattel to include the beloved DreamWorks Animation Trolls franchise“, noted Joe Lawandus, Senior Vice President and General Manager, Global Toys and Hardlines, Universal brand development. “Our collaboration with Mattel will deliver an all-new line of innovative toys that will bring the vibrant musical world of Trolls to live.”

Trolls is one of today’s most beloved global entertainment brands. With award-winning music, heartwarming humor, and stories and characters that champion diversity, inclusion, and kindness, the franchise includes feature films – 2016 Trolls and 2020s Trolls World Tour featuring Anna Kendrick, Justin Timberlake and a vibrant cast of actors and musical artists – plus two original TV series, digital content, video games and more. Vibrant and revolutionary in its design, Trolls has inspired live entertainment touring shows, Universal Studios park attractions around the world, as well as high fashion collaborations, toys, lifestyle collections and more. A brand new Trolls The film will hit theaters in November 2023.