Musical brand

Kylie Jenner files new trademarks for her daughter’s Stormi World brand as star continues to snub her newborn son

KYLIE Jenner has now filed three new trademarks for her daughter’s growing Stormi World brand, which The Sun can exclusively reveal.

The Kardashian star first filed Stormi World to be dropped shortly after her daughter’s first birthday in 2019 – and now has yet to announce her son’s official name nearly seven months after he was born .


Kylie Jenner has filed for three new trademarks for her daughter’s budding business empire Stormi WorldCredit: AFP
Four-year-old Stormi first filed a trademark for her name in 2019 when she was just one year old


Four-year-old Stormi first filed a trademark for her name in 2019 when she was just one year oldCredit: Getty

Kylie, 25, filed three new trademarks for Stormi World on August 24, 2022 after not touching the name since February 2019.

The first of the three marks is for “advertising and endorsement services” to “promote the goods and services of others.”

It also describes “retail store services”, including “gifts; daily consumer goods; clothing; clothing accessories; toys; sporting goods; beauty products; cosmetics; the skin and the perfumes”.

In the second trademark for Stormi World, it details: “Toy figures; doll accessories; dolls; drawing toys; baby toys; mechanical action toys; electronic action toys; action figure playsets and soft sculpting toys.”

Kylie slammed for snubbing her newborn son after modeling with Stormi
Kylie shows off her amazing post-baby curves in a figure-hugging nude dress on video

The long list goes on to include “bath toys; puzzles; board games; toy jewelry; bats for games; puppets; portable units for playing electronic games; educational toys for children to develop fine motor and cognitive skills; musical toys; food toys; toy kitchen utensils; toy cameras; baby gyms; play balls and sports balls.

Finally, Stormi World’s third brand includes clothing items such as “coats; dresses; shoes ; headgear; jackets; sweaters; indoor clothing; rompers; scarves; shirts; sweaters; underwear; socks ; hosiery; swimwear ; cloth bibs; gloves ; sleepwear; one piece clothing for infants and toddlers and costumes for kids dress up games. »


Stormi’s potentially budding business empire has been around for a long time, however.

Most read in Entertainment

Kylie first made sure her daughter had a mark on both her name and for Stormi World, as the toddler was barely a year old.

Kylie’s trademarks for Stormi, now four, in 2019 included the same descriptions, although three years later fans have yet to see a product or service made from the mark.

Meanwhile, as Kylie grooms Stormi to grow into her multi-million dollar empire, the star has completely snubbed creating a business lane for her newborn son.

Although the boy is approaching seven months, fans still don’t know the baby’s official name since Kylie changed him from Wolf.

No trademark has been filed for Kylie’s son.


Kylie has also come under fire for excluding her newborn from a recent Kylie Baby publicity photo.

On Wednesday, the brand’s official Instagram posted a new photo to promote the launch of the baby care line in the UK.

In the ad, Kylie sat on a cloud as Stormi sat wrapped in a baby blue dress on her mother’s lap.

However, fans were frustrated that Kylie snubbed her son from the announcement by excluding him from filming.

One fan asked in the Kylie Cosmetics Instagram comments, “Where’s the little boy?”

A second also asked, “Where’s the new baby?”


The entire Kar-Jenner clan has followed in Kylie’s footsteps and The Sun previously reported on the Kardashian family’s big plans for their children to take over their $3 billion empire.

The Kardashian-Jenners are gearing up their kids to take over the empire, as the stars have filed various trademarks for their kids.

Kim’s children North, nine, Saint, six, Chicago, four, and Psalm, two, Rob’s daughter Dream, five, and Khloe’s daughter True, four, all have the same brands as Stormi for Stormi World with their names on it.

True also has a series of “True & Khlo” trademarks filed in January 2020.

One covers: “Retail store services featuring gifts, clothing, clothing accessories, cosmetics, skin care, beauty products, bath and shower products, hair care products and hairdressing, furniture, home furnishings, home accessories, textiles, linens, bath and shower accessories, travel accessories and cases.

The second concerns “belts, stockings, coats, dresses, shoes, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear, socks, swimwear, tops and underwear.

The third relates to “travel cases”, while the fourth covers “bath products, body sponges and loofah sponges, bathroom baskets for household use, bath accessories, namely holders, toothbrush holders, toilet paper holders, soap dishes and soap dispensers, and wastebaskets”.

The final mark covers “hair care products, hair detangling preparations, styling preparations, non-medicated skin care preparations, skin lotions, skin creams, skin cleansers , body scrubs, body oils, body powders, bath bombs, bubble baths, bath soaps, non-medicated bath salts, cosmetic bath preparations, cosmetics and Moreover.”

True also appears alongside her mother in commercials for Nurtec, which is a migraine medication.

While Kourtney’s children Mason, 12, and Penelope, 9, and Reign, 7, don’t have trademarks, her lifestyle brand Poosh is named after her daughter’s nickname.

The family’s most popular brands include Kim’s SKIMS Company; Kylie’s Kylie Cosmetics, Kylie Skin and Kylie Baby; Khloe’s Good American; Kendall Jenner’s 818 tequila; Kourtney’s Poosh and Rob’s Arthur George.


More recently, Kim filed more trademarks for Chicago and Saint to launch skincare, toy and fashion brands.

The Sun previously reported that Kim acquired the nine separate brands for her two middle children on July 26, 2022.

The skincare brand covers everything from skin moisturizers, lotions, bath and shower gels; bubble baths and powders, cosmetics, perfumes and even nail polish.

Toy brands cover a wide range of product possibilities, including action figures, dolls, baby toys, mechanical action toys, bath toys, toy jewelry and more.

For clothing, the brand applies to everything from “stockings as clothing; coats; dresses; shoes; headwear; jackets; sweaters; loungewear” and a host of other products with bibs and suits grouped together .

The mark for advertising services is intended to promote the above various products, among other promotional services.

Little Couple's Bill takes advantage of McDonald's run as show cameras are nowhere in sight
Tried six brands of orange juice including Target and Walmart - a surprise earned

Interestingly, Chicago has an additional brand, which it appears Kim did not attempt to acquire for Saint.

Chicago’s Fifth Filing is listed as: “Entertainment in the nature of providing information via a global computer network in the fields of entertainment and pop culture; entertainment services, namely, personal appearances by a celebrity .”

Stormi World trademarks include apparel, toys, skincare, advertising and more


Stormi World trademarks include apparel, toys, skincare, advertising and moreCredit: Instagram/kyliebaby
Kylie's sisters have also filed numerous trademarks for their children as the Kar-Jenner clan prepares for the next generation to take over the business empire


Kylie’s sisters have also filed numerous trademarks for their children as the Kar-Jenner clan prepares for the next generation to take over the business empire
As Kylie grooms Stormi for success, she hasn't trademarked her newborn son and recently snubbed him from a new Kylie Baby ad featuring her daughter


As Kylie grooms Stormi for success, she hasn’t trademarked her newborn son and recently snubbed him from a new Kylie Baby ad featuring her daughterCredit: Instagram/Kyliejenner