Musical company

Kia, Lenovo, The Estée Lauder Company… and other prospects

Kia, Lenovo, The Estée Lauder Company…and more brands targeting the American consumer right now. Check out our previous Sales Leads columns.

Automaker based in Southern California Kia America and the live music and entertainment venue the Forum announced that the Forum will be known as the Kia Forums. Kia becomes the naming rights and official automotive partner of the only arena-sized venue in the US dedicated to music and entertainment, marking the first US naming rights deal for the automaker.The Kia forum annually hosts the biggest names in music and entertainment, awards shows, boxing, mixed martial arts, wrestling and more. It’s been a SoCal destination for 55 years and as further proof of its impact on the region and industry, the venue received the LA Conservancy Preservation Award in 2014 and was honored at the 2021 Pollstar Awards as “Arena of the Decade” . the Kia Forum renaming is just the latest step in Kia’s transformation in the United States that has accelerated with the 2021 North American debut of its award-winning electric vehicle, the EV6, and the introduction of the company’s Plan S, or Plan Shift, strategy. Kia’s ambitious US$25 billion Plan S incorporates new solutions for sustainable mobility, delivery vehicles and personal transportation. This includes launching 11 electric vehicles globally by 2026, and so far in 2022 Kia has celebrated a strong start to VE6 deliveries to customers nationwide. Kia’s partnership with the Kia Forum will include new exterior and interior signage, the installation of EV Charging Stations and Kia vehicle displays from the EV6 onwards. Also soon, the creation of the “Kia Club”, an exclusive reception lounge for the pleasure of car enthusiasts and music fans.

Lenovo announced the appointment of Stagwell Agency, Assemblyand Dentsu like its new global paid media agencies. These new appointments are part of a broader global marketing transformation vision that will accelerate Lenovo’s digital strategies, focus work around key centers of excellence, and continue to advance Lenovo’s global marketing effectiveness through evolution of the partnership model with media agencies. Effective immediately, Assembly and Dentsu will work with Lenovo to oversee media strategy and planning, ad operations and performance measurement. Assembly will support Lenovo in its geographic markets through Europe, Middle East and Africa (EMEA), North America (NA) and Latin America (LAS)Dentsu will cover Lenovo Asia-Pacific (AP) Markets. Performancea Publicis Group agency, will retain Lenovo’s paid media business in China and the company’s global e-commerce business. The entire pitch management process was supported by independent global media advisors, MediaSense.Assembly, Dentsu and Performics will work alongside Lenovo’s Global Media Strategy COE on global media strategy and planning as well as operations advertisers. They will also lead performance measurement. Finally, investment, analytics, media and technology contracts will be managed directly by internal Lenovo teams, with support from agency partners.

  • The Estee Lauder Company

luxury beauty brand The Estee Lauder Company (ELC) named Owned by S4 Capital Media.Monks Decoded Advertising division of its North American AOR media, reports Adweek. The nomination follows a seven-month review conducted by Medialink with Decoded winning the multimillion-dollar contract that includes media planning and buying for ELC’s portfolio across the country for more than 25 Estée Lauder brands. . ELC spent US$93 million on media in North America in 2021, according to COMvergence.

Popeyes, the fried chicken fast food restaurant chain that generated major social media buzz in 2019 with the Popeyes Chicken Sandwich, is working to simplify its media buying to meet the challenges of media fragmentation. audience, especially with regard to CTV advertising. Check out today’s article.

Live reachDuring this exclusive event on September 29, 2022, brand decision makers and marketing service providers will share and accelerate their knowledge on key topics such as multicultural marketing, e-commerce marketing and leveraging marketing technologies. To learn more about Portada Live’s networking solutions involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at [email protected]

Pirate’s Booty®, the brand behind the deliciously puffed rice and corn snack, has some great surprises in store for families and snacking enthusiasts! On April 1, the brand partnered with Nickelodeon to launch the “Unlock Your Treasure” contest which gives Pirate’s Booty fans the chance to win a variety of prizes. Pirate’s Booty® Puffs invites families on an adventure to find treasure unlock keys in special ‘Unlock Your Treasure’ packaging* that includes everyone’s favorite yellow sponge: SpongeBob SquarePants! Anyone who purchases* the specially marked ‘Unlock Your Treasure’ pirate loot wrap in stores or online from April 1, 2022 through September 1, 2022 has a 1 in 10 chance of finding a special key inside that unlocks the treasure at inside! Each keyholder will instantly earn a coupon that can be used to purchase an additional Pirate’s Booty product, valued at $6.99. Each key also contains a code that participants can redeem on UnblockYourTreasure.com for a chance to win a variety of prizes such as Pirate’s Booty merchandise and swag, as well as the grand prize! What awaits the grand prize winner? An all-inclusive trip to Nickelodeon Hotels & Resorts Riviera Maya, Mexico for the winner and up to four guests that includes round-trip airfare, four nights and five hotel nights, and all meals covered! The winner will also have access to a cooking experience with a character pajama jam, a meet and greet with Nickelodeon characters, a Nickelodeon slime box filled with various Nickelodeon and Pirate’s Booty products, a Pirate’s Booty “Unlock Your Booty” theme Treasure” Treasure Hunt, and more! Additional prizes include Pirate’s Booty merchandise and swag. April – August). Fans can watch the Pirate’s Booty Facebook and instagram pages to find out when the race will take place, and the first 50 registrants to connect to the site made available will be able to claim a prize! The draw will be open until September 1, 2022. The complete rules can be found on UnblockYourTreasure.com.