Musical brand

JOESEF shares brand new single “East End Coast”

Scottish soul artist Joesef releases new single ‘East End Coast’, about the unconditional love he feels for his hometown of Glasgow, and the universal sense of seeking safety in familiar places and people. Moving to London last year, the only place I felt at home was the studio with Ivor Novello Award-winning producer Barney Lister.

During an intense period of creation and hedonism in the uncharted city, Joesef developed his craft from chamber pop to a master and co-producer of new soul grounded in new heartbreak, confiding in Barney, who sounded like to “everyday therapy”.

Containing the reasons why we’ve come to love the BBC Sound of 2020 star: seeking pain and pleasure in grief, addiction to the lingering aftermath of a relationship and throwing his heart into the ‘fire’ again and again , on “East End Coast,” we immersed ourselves in the delicacy of his songwriting, following the late-night dancefloor anthem “It’s Been A Little Heavy Lately” and the dark “Fire.”

After supporting Mercury Prize-nominated Arlo Parks at London’s Shepherds Bush earlier this year, to headline the same venue a month later, Joesef wowed audiences across the country and performed his comeback show the loudest at Glasgow’s 2,500-seat O2 Academy in May.

From pulling pints to being catapulted into the public arena in 2019 with his immaculate and critically acclaimed debut EP Play Me Something Nice, while being praised by Sam Smith to Mark Ronson for his “sad boy bangers”, the player of 25 has a knack for capturing the soul and nerve of a song.

His new music shows the astonishing development of a self-taught artist, exploring new realms with production, but still centering on the vast emotional weight of his lyricism, self-described as “pure working-class torch song”. .

Not coming from a musical family, but due to his musical credentials playing his mother’s kitchen radio, with Al Green, The Cure and The Mamas and the Papas playing all day in the background, Joesef grew up surrounded by the East End community of Glasgow, where everyone knew everyone’s business.

Understanding that he was queer from an early age, but “kids made fun of my sneakers more than my sexuality”, he was raised to celebrate and understand his identity. Parallels have been drawn between author Douglas Stuart’s experience as a queer man growing up in Glasgow, documented in his Booker Prize-winning novel ‘Shuggie Bain’.

This exploration of Joesef’s past is evident in his deeply personal songwriting, having released his critically acclaimed second EP, Does it Make You Feel Good? in 2020, which featured the single “I Wonder Why” featuring Loyal Carner. Amassing over 30 million global streams, Joesef released a cover of Sister Sledge’s iconic “I’m Thinking Of You”, showing the breadth of his soul and the stylistic influence of Northern Soul ballrooms.

Writing with such candor as he enters his new phase: “My motto”, says Joesef, is “What else am I going to do?

Listen to the new single here: