ByteDance, the parent company of TikTok, has filed patent applications for intellectual property listed as TikTok Music, according to the NME. And, if the reports are indeed accurate, could that mean TikTok is about to launch a DSP in the vein of Spotify, Apple Music or Tidal?
Maybe. However, it is important to point out that ByteDance has already launched a streaming application – Resso – which has been available in parts of Asia and Latin America since 2020. The patent application may simply be intended to extend Resso’s reach, but it’s also possible that the company is looking to develop and launch an entirely new platform.
If so, could this be the first death nail in TikTok’s coffin? Currently, users make great use of intellectual property, at least when it comes to music. If you haven’t already seen a headbanging parrot listen Rammsteinthen you have no idea what else you are missing on TikTok.
Yes, language is up for grabs on TikTok, and creative users are encouraged to recycle any audio. Namely, any original audio uploaded by TikTok users is generally accepted as a quasi-open source sample. In this context, TikTok is like hip-hop before copyright infringement laws were used to stifle the genre. Hip-hop has survived, but does TikTok have enough users in its ranks to inspire the same genius?
And, of course, there’s still the elephant in the room: that social media, as a conch of the zeitgeist, is in decline. Misinformation, exploitation and utter user fatigue have led to social media being irrelevant. Give it another 10 years and we will see it as we would today with a fax machine. And why am I so optimistic about it?
Well, the owners of Twitter are looking for a parachute in every possible way and making quite a show in the process. The platform formally known as Facebook more or less said, “Yeah, we don’t do social media anymore. In fact, we don’t want to be called Facebook anymore. We’re talking about the metaverse now. Call us Meta.” ”
Add TikTok’s flirtation with DSPs, and it looks like the party is over, that is, if head-banging cat videos are your thing. (And you know it, man!)
Want more metal? Subscribe to our daily newsletter
Enter your email below to get a daily update with all our headlines.