Musical brand

[INVNT GROUP]™ Bet Big Live; Improve the brand live

New York, December 29, 2021 (GLOBE NEWSWIRE) – [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT ™ announces the strategic acquisitions of four historic live event production companies: ITP LIVE, InSync Production Services, Thunder Audio and Morpheus Lights.

Led by President and CEO Scott Cullather, [INVNT GROUP] represents a growing portfolio of complementary disciplines designed to help forward-thinking brands everywhere, impact audiences that matter everywhere.

“This agreement is a key pillar of our integrated vertical growth strategy, because [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT. The research dedicated to these four companies has been in development for more than 18 months. We were looking for leaders in the technical and production aspects of the live events industry, who provided top-notch production services to traditional brands and many of the world’s greatest artists. These acquisitions will expand our innovation capabilities, enabling INVNT, our live events business, to offer our clients the ultimate in live events and experiential activations. “

Scott Cullather, President and CEO, [INVNT GROUP]

[INVNT GROUP] consists of a modern branding company, Folk Hero; cultural council led by creation, Sens; branded content studio and content marketing agency HEVĒ; college events and experiences, INVNT Higher Education, the original global live brand storytelling agency, INVNT and now ITP LIVE including: InSync Production Services, Thunder Audio and Morpheus Lights.

For more than twenty-five years, these production companies have supported the design and delivery of live and experiential entertainment programs for many of the world’s largest corporations, trade associations, sports franchises, government agencies (including the White House ) and some of the biggest successful artists in the world: Bruce Springsteen, Snoop Dog, Lady Gaga, Lionel Richie, Billy Joel, Diana Ross, Metallica, Post Malone, Tyler Perry and more.

The companies will continue to operate under their current names and serve their existing client list, seek new clients and provide services to synergistic INVNT opportunities and projects.

“Historically, the production of live events has often required a lot of outsourcing on virtually every project. Through these strategic acquisitions, we will have end-to-end control over all aspects of our live events – especially quality and costs, continuing to provide world-class service and best value for money. The merging of resources and networks also gives us a geographic spread across North America. Our anticipation is to continue to grow these resources in other territories around the world. This is just the beginning. ”

Kristina McCoobery, COO [INVNT GROUP] and CEO INVNT

Rooted in experiential marketing, [INVNT GROUP]The expansion of is part of a strategic but natural evolution. This business partnership creates a unique offering in the market and enhances the group’s capabilities to realize creative, technological and strategic designs in dynamic new ways.

“When [INVNT GROUP] Approached us with the idea of ​​getting together and leveraging our resources, I was immediately drawn to the group’s commitment to impactful storytelling. Their award-winning work aligns with our vision for the all-new ITP LIVE, which includes Insync Production Services, Thunder Audio and Morpheus Lights. We are excited about the incredible synergies created through our partnership and welcome a new chapter in designing the best events on the planet.


This transaction was structured by Wolf Karbe, CFO of [INVNT GROUP] and represented by Evergreen Advisors Capital and Center Rock Advisors. Financial terms of the transaction were not disclosed.



[INVNT GROUP] was established in 2020, as an evolution of the founding global live brand storytelling agency INVNT in 2008, with a vision to deliver a consistent, meaningful and well-articulated BrandStory across all platforms. With offices in New York, Sydney, London, Singapore, San Francisco, Sydney, Stockholm, Detroit and Washington DC; led by President and CEO Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT ™ represents a growing portfolio of complementary disciplines designed to help forward-thinking organizations everywhere, impact audiences that matter, everywhere. The GROUP consists of a modern branding company, Folk Hero; cultural council led by creation, Sens; branded content studio and HEVĒ content marketing agency, INVNT Higher Ed; events for colleges and universities; and the original live brand storytelling agency, INVNT. For more information on [INVNT GROUP], visit:


Founded in 2008 by Scott Cullather and Kristina McCoobery, INVNT uses the know-how of live brand storytelling to create and produce live experiences that excite and unite physical and virtual audiences, on a global scale. The company’s “challenge everything” positioning statement helps customers, including General Motors, PepsiCo, Merck, Microsoft, Pfizer and Samsung, share their stories with all audiences that matter. INVNT offices are strategically located in New York, London, Sydney, Detroit, San Francisco, Washington DC, Stockholm and Singapore. For more information on INVNT, visit:


ITP Live – Ideas. Technology. People. was founded by Pat Hand (CEO) and Paul Mullen (COO) who collectively have over 60 years of experience in event design and production management. Pat Hand, Former CEO of PRG Mid-Atlantic and Paul Mullen, Former President and CEO of Greyhound Exposition Services have created, managed and integrated world-class businesses and pioneered the provision of end-to-end turnkey production solutions. at the end. Their strategy stretches from concept to execution with a true 360 ​​production approach. Pat and Paul will oversee the management of InSync, Thunder Audio and Morpheus Lights, to ensure smooth integration and growth while fully leveraging production synergies with INVNT, thus creating significant cost savings while ensuring the best production support services. For more information on ITP LIVE, visit:


An iconic show production company, founded over 25 years ago in Las Vegas, the entertainment capital of the world, powering the Indy 500, the Super Bowl and supporting clients such as L’Oreal, Dell Computers, Nissan, Verizon and Wells Fargo. Built around the broadcast video landscape, a creative leader leveraging LED technology. For more information on Insync production services, visit:


Thunder Audio, a family business for over 42 years, has amplified some of the world’s greatest musical artists including: Billy Joel, Post Malone, Elton John, Lionel Ritchie, Metallica, Diana Ross, and Earth Wind and Fire. Thunder Audio designs and produces dynamic audio services for live experiences of all kinds and scales. Thunder Audio has always been involved in supporting tours, music festivals, corporate events, broadcasting, sporting and government events. Providing the best technology with the best manufacturers in the industry. For more information on Thunder Audio, visit:


Morpheus Lights has claimed a worldwide claim in the art and science of performance lighting in live events. For more than 25 years, the company has relied on leading technology partners like AYRTON, Martin / Harmon and Clay Paky to support the design and execution of touring lighting and performances by Bruce Springsteen, Ringo Starr and Lady Gaga. The company adopts an eco-responsible approach for all its projects, constantly seeking the most environmentally friendly products. For more information on Morpheus Lights, visit:

  • ITP LIVE: InSync, Thunder Audio and Morpheus Lights production services