Musical brand

Interview: Twinnie welcomes fans to the club with her brand new EP

Photo credit: Fraser Taylor

Today marks the release of a brand new EP titled ‘Welcome to the Club’ from the British country artist Twin. We discussed life on the road, mental health and the importance of people from all walks of life being represented in the industry.

It’s nice to have your energy here! You’re probably exhausted because you’ve been a little busy?

Just a little, yeah!

You’ve been on tour recently, everywhere. You have played very big concerts, especially on the ground of the Tottenham Hotspurs. It is enormous ! What luck and what an honor.

Yeah, it was very very high! I was a bit frozen with fear.

The launch of your EP is today! I know the journey has been strewn with pitfalls. How does it feel to release an EP in the world as “normal”?

First of all, it’s amazing. I almost dread exits now because there always seems to be something going on around the exit. When we first settled on this date, I was like, “Oh yeah!” I hadn’t thought it was the Queen’s Jubilee and it was a two-day bank holiday weekend. It’s so awesome to be doing live shows and having the ability to spread the word about this EP. When Hollywood Gypsy came out, it was a tough time. I’m doing Sunday brunch this weekend, a trip to Nashville coming up…it’s so different this time. Being able to connect with the fans is amazing.

Speaking of connecting with fans – during the pandemic your videos were epic, they were hilarious and fun. Either that or you’d release a song like “Lie to Me” and tear us all apart.

That’s exactly what I’m trying to do! I’m either trying to break your heart, or make you dance, or both.

This EP does just that – ‘Welcome to the Club’. “Dying inside” is heartbreaking. There is no doubt about that. The video is wonderful! Where are you going with this EP? You have two different sides, as you said.

It was written during the pandemic. I had seen so many people divided, sad and angry. I always try to make sure people feel a connection with my music. I want people to relate to it. I’m a big believer in connecting with people, I guess that’s why I write. I wanted to highlight this human experience and ‘Welcome to the club’ is almost like a metaphor for ‘Welcome to the world’. I really feel like it’s such a privilege that we all have to be here that we take for granted, that we can be here, be alive and only have so long. We get to be here and then we’re gone. Never exist again. It amazes me!

Deep down, we are all the same. We all have the same needs. Our struggles may be different, but we’ve all had heartache or been the heartbreaker. Either we have to give up something or we can’t, which is a process. Inside it shows that everyone on social media is showing a shitty version of themselves. Me understood!

I try to be as real as possible, but society often makes you feel like “Oh, it’s going to make your teeth cringe if you say that” or you can’t ask for help. “Welcome to the Club” is a celebration of the fact that we are all the same when we get down to it. We need to accept each other and celebrate our differences. I really wanted to point that out. In the “Welcome to the Club” video, there are all these weird and wonderful dynamic characters (shot in Nashville and London) and I wanted it to tell my own personal story as well. I feel like it’s an extension of ‘Hollywood Gypsy’. “Hollywood Gypsy” was a glimpse of who I am, “Welcome to the Club” is a statement of who I am.

I come from two worlds where my mother is a gorgeus (non-traveler) and my father is a traveler. Growing up in these two communities, it was very difficult to choose which version of myself I wanted to be. As a result, I often hid parts of myself. As you get older, you often accept this because it’s more of a blessing to experience this. It’s the backbone of my music and makes me richer in my art and as a person. I have been acquainted with many types of people. “Welcome to the Club” specifically represents my journey where I come from and the fact that the songwriting community in general has never made me feel like an outsider when I have often felt like one in society. I would say that I am an extroverted introvert. I don’t like gossip, I hate it. I want a real connection – because we’re only here for a short time, and I don’t want to waste time. I am very goal oriented and strive to make a real connection. ‘Welcome to the Club’ sums up this human experience well and I strive to make my music for everyone.

Your experience is imperative to you and your music. Honesty and truth. I like that you defend small artists and help those who come from similar backgrounds.

I’m all about giving back. You will never forget the people who did this for you. The music industry is tough. The film which is released alongside the EP shines a light on mental health and therapy. For me, it’s like “We have to take care of each other”. If everyone supports each other and shares each other’s tips, we meet pollinated fans and we all win. The industry is focused on just being “your world”. There is a culture of comparison and I struggled with that too. This is where the mental health issues start to show up.

I know that a woman is a collective that you founded, and you also work with young voices. You use your gifts and your notoriety to help others.

I am a very determined person. I feel like I got a gift for the world and I want to help people. I think music is the greatest healer and it’s a language we all understand. He is a real healer. For me, I Know A Woman was about showcasing women, we all support music creators and involve men. I was trying to normalize mental health therapy after seeing so many struggling artists during the pandemic. This music industry is not transparent, and it is political. I’m tired of bullshit.

I’ve been in the entertainment industry since I was 4 years old, but I’ve seen all sides of it. Yes, I was an actress, but the many differences are that actors have a union, fairness and standards whereas the music business is kind of free for all. I lead an incredible group called Sabyna and I help these young artists because I don’t want these people to be taken advantage of. It doesn’t have to be like that! They are still trying to figure each other out and what better way for them to do that than to be surrounded by a community that has been through it and has no agenda or motive.

Helping people is one of my passions and that’s what I’m built for. I know what it’s like to have no help. I did this EP without a manager. It was just me and my label. It was amazing! I have a different perspective; we are part of a team. Just like the music industry for everyone, it’s tough. It’s about how we can work together.

You have a background in musical theatre. You love being on stage! What are your next projects and where do we go from there?

I have no idea! I’m working on album two and maybe I’ll release some more music. I love creating worlds and I like to spend a lot of time thinking about a concept. I don’t like releasing an old single. Maybe a tour next year – I like opening for it because there’s no pressure. I like to do my own thing and then come home with my dog.

There’s a lot of pressure on artists, and it’s hard on their physical and mental health. How do you maintain it? Is it the comfort of home?

I am very close to my family which keeps me well anchored and gives me a dose of reality. I like my job, but it’s a job. I have to be disciplined when I can take a break – It’s not about working hard it’s about working smarter and I’ve learned that over time. You need to decide what you define as success early on. I want to be the first British country woman to get a number one (in the US). I love America and I love being there. I want to break some boundaries on what it means to be in the travel community. I am a mental health activist and hope that as I grow up I can help people and make a positive difference in their lives in some way. Just to have a positive effect.

Thanks a lot!

Thanks, I appreciate it.

Interview conducted by Jesse T