Musical brand

HyperX Zedd Global Brand Ambassador Announcement

HP Inc.’s gaming peripheral name, HyperX, recently announced Zedd as its newest global brand ambassador. In addition to serving as a world-renowned DJ, record producer and official supplier of microphones and gaming audio, the partnership will serve to connect gamers and music fans.

The organic relationship built around Zedd’s passion for gaming will include the promotion of several original product offerings, including custom and limited-edition headsets and peripherals. Zedd and HyperX will also come together for exclusive content and promotional platforms.

“HyperX has supported my passion for gaming since we first connected via Twitter several years ago,” Zedd said. “Their products are an important part of my gaming lifestyle and I am grateful for the continued support. I look forward to launching our collaboration, which goes far beyond a typical partnership.

By developing multi-year relationships with a diverse roster of celebrity culture, entertainment and sports ambassadors, HyperX has helped make gaming more accessible through transparency, innovation and collaboration. Zedd joins a list of more than 25 ambassadors, including football player JuJu Smith-Schuster, basketball players Gordon Hayward and Ariel Powers, tennis player Daniil Medvedev, hockey player Filip Forsberg, international footballers Dele Alli, Casemiro and Raphael Varan, professional racing racing driver Sage Karam, skateboarder Minna Stess, streamer Valkyrae and social media sensation Bella Poarch.

“Over the past two decades, we’ve really grown alongside gaming, from this bold and popular company to a lifestyle brand,” said Dustin Illingworth, Head of Influencers and Esports, HyperX. “Zedd is an incredible talent who is known not only for his musical contributions, but his passion for games. Together, we aim to show the authentic connection between music and games, and bring these worlds even closer together.

Learn more about HyperX’s new Global Brand Ambassador partnership with Zedd on behalf of the gaming device official site.

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