GUMBO Brands has officially launched the revolutionary new cannabis company, founded by the entrepreneurial geniuses behind iconic lifestyle and fashion brand Gumbo. Karim Butler and Alexis Major-Allison founded the black-owned cannabis brand to harness the power of culture and creativity to build community wealth. Renowned musicians such as Meek Mill, Migos, Dave East, Fabolous and others have publicly endorsed the cannabis strain.
Butler, the founder and CEO of GUMBO Brands, collaborated on the bespoke cannabis strain with his fiance Major. The Bronx native owes his entrepreneurial spirit to his grandparents, who founded the Harlem Vendors Association. His main motivation for launching the brand came from his desire to make the lives of others easier and less painful.
Major is the CFO of GUMBO Brands and a seasoned serial entrepreneur. Prior to founding Gumbo Brands, Major worked as a manager for NFL players. She was determined to develop an option that would relieve pain and inflammation without the risk of addiction after witnessing the damaging effects of opioid-based pain management on the professional athletes she managed.
“A lot of my players got addicted to opiates to help them cope with the excruciating pain they were feeling. The NFL induces them with morphine, oxycontin, percocets and other narcotics so that they could return to the field every week. Marijuana seemed like something that a lot of athletes were already into, “Major said of his search for various means of curing the pain. “From there, it was just a matter of locating the most potent strain capable of relieving their discomfort.”
Gumbo – a blend of several types of marijuana combined to form a pot of goodness – has proven to be the answer for Major. She says, “This is unique and cannot be copied. It’s also quite a consistent thing. “
Butler, affectionately known as the “Hustle Man,” is dedicated to encouraging people and giving back to the community. He needed a marketing effort not only to attract athletes, but also to help save the black community and children. “I see young people involved in aggressive activities and using strong narcotics. I wanted to do something in the community that would prevent young people and anyone else from becoming addicted to drugs.”
It’s an exciting time for the cannabis industry in general, especially now that cannabis has been legalized in New York City. GUMBO Brands uses creative cultural initiatives in this space to encourage entrepreneurship while supporting racial justice outcomes and inclusion.
Major tells For (bes) The Culture that they are working with New York Lt. Gov. Brian Benjamin on how to match those just released from prison with the potential to get licenses. People who are released from prison often cannot afford to cultivate a license, but through the program, they will be matched with other people of color who have the financial means to complete the license in a 50/50 partnership. 50, ensuring that these licenses do not fall into the hands of the big pharmaceutical companies.
According to Butler, “It is our long-term goal to cultivate these licenses. We teach others while we come to terms and conditions. Our goal is to organize roundtables to help individuals learn and develop. “Improve. People need to know you can get these licenses or structures if you have a crime and want to operate in the cannabis industry.”
GUMBO Brands differs from many other cannabis companies in that they hail from communities where the drug and gun wars are rife. By presenting themselves as the face of the brand, the couple, who have a blended family of four children, are making a difference. “Presenting yourself as the face of the brand is not the safest thing to do. We could hide behind the brand, but instead we take a stand in front of it, becoming martyrs and demonstrating that individuals like us can own a cannabis business and be successful, ”Major said.
The duo are committed to giving back to the community and ensuring that minorities living in urban areas have equal access to opportunities. Additionally, the ruling couple are working to normalize the black family structure. Butler says, “By displaying a strong black husband and wife in our society, we hope to restore family roots to our community. This is something we want to normalize. It is not very common these days and it is sad. “
Butler says the only reason teens are drawn to gangs and violent activity is because they don’t feel loved at home or don’t have parents. “We want to bring the family back with the Gumbo, not so much with the flower, but more with the merch. As a result, we are opening up various facets and channels for young people, allowing them to be more receptive. “
Gumbo is currently a bestseller in major dispensaries across the United States, and is set to have a global impact, empowering people to live better lives without the negative consequences of physical addiction.
Despite legalization, there is still a racial divide in the cannabis market, with black ownership accounting for only 4.3% of all cannabis businesses. Butler and Major want to break down that barrier by bringing more people of color into the industry and providing them with resources and career opportunities.
“We are as strong as our education,” the couple said. “We want to help people locate information in their state so they can move forward in the cannabis industry.”