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The conversation about who is best to do it behind the boards is a debate to be had. But our money is on Timbaland as the greatest producer of all time; no ceiling.
When the Hip-Hop community really does their homework, it should come as no surprise that Timbo The King is exactly that – The King. The Norfolk, Va. native has proven time and time again that he breathes rare air and should be treated as such. And please don’t confuse this bouquet of flowers with an affront to her fellow musicians. Dr.Dre, puff dad, Swizz Beatz and The Neptunes are all legends in their own right, but Tim is that guy for real for real.
Still have doubts ? We don’t blame you; it’s a moment of Rap clarity that few people haven’t yet experienced but need. Fortunately HipHopWired.com is there to set the record straight and we have receipts. Here are 5 compelling reasons why Timbaland should be hailed as the greatest producer of all time.
One thing about Timothy that sets him apart from the rest of the pack is his diverse discography. The man not only planted an indelible flag in the Rap genre, but he also made magic with various talents from Pop, R&B, EDM, Worldbeat, Latin, Dance, Rock, New Wave, Alternative and even music. Country. And while the roster crowd has been made up of high-profile established artists, Tim also has a long history of nurturing up-and-coming talent, including Aaliyah, Genuwine and Missy Elliott.
When Timbaland really took off as a producer in the early 2000s, he was a game changer. Sonically, hip-hop went from the expected to the unexpected in the blink of an eye. He ushered in a distinctive “stuttering” rhythmic style that has spread like wildfire throughout the rap industry. Also, his approach to sampling was very different (see Missy Elliott’s “The Rain”) from what DJ Premier or Pete Rock were doing at the time. And when we quickly cut to his epic 2006 run with Justin Timberlake (Futuresex / Lovesounds), Nelly Furtado (Cowardly) and his The shock value album, it clearly opened the doors to Skrillex, David Guetta and Afrojack. Finally thanks to him and Swizz we now have Verzuz call ours.
While identifying Timbo’s “signature sound” can be a daunting task, his tracks are often unmistakable and much of that is due to his genius for bravery with rhythm. He’s shown the world time and time again that there’s no genre of music he can’t reverse. We can start with Arabic music (do yourself a favor and listen to Jay-Z’s “Big Pimpin” sample) or we can talk about his ingenious overhaul of Björk’s “Jóga” to make “Hit ‘Em wit da Hee” by Missy Elliot. . Plus, it would be a gross oversight not to mention that he once threw all worries out the window when he sampled a laughing baby on Aaliyah’s “Are You That Somebody” and won. Game over.
Timbaland has been active on the boards for over 30 years. This means that his work has traveled the world for more than three consecutive decades. He worked his way from ghost producer status on Jodeci’s classic Diary of a mad band at one point being the highest paid producer (up to $274,000 per track at his peak) without much failure. Yes, it had that weird Magoo era, but with the seemingly endless amount of struggles we have in gaming in the age of social media, “Up Jumps da Boogie” doesn’t sound too bad now, does it? it not?
Men lie, women lie, but numbers don’t. The super producer is credited with helping sell over 800 million albums worldwide throughout his career and undoubtedly gave Justin Timberlake the sauce with nine No. 1 hits (“SexyBack,” “Cry Me A River”, “My Love”, “What Goes Around Comes Around”, “4 Minutes”, “Give It To Me”, “Suit and Tie”, “Mirrors”, “Not A Bad Thing”). Tim also acquired 17 Grammy nominations with 4 Grammy wins. He also has over 100 ASCAP awards to his name. Plus, he confirmed that his magic touch wasn’t just limited to music when he served as executive music supervisor for FOX’s hit TV series. EMPIRE for seasons 1 and 2.
Watch Timbaland being greeted Urban Honors Monday, January 17, 2022—Martin Luther King, Jr. Day, at 8/7c on TV One and Cleo TV, a division of Urban One.