Musical brand

Casta Diva Group acquires the We Are Live From the brand

Manassero joins the CDG team as Chief Luxury Officer of the group and advisor to Genie Progettiengages its employees

The company estimates an impact on turnover of around 9 million euros over the period 2022-2024

MILAN, Italy, July 20, 2022 (GLOBE NEWSWIRE) — Casta Diva Group (CDG), an innovative SME listed on EuroNext Growth and active internationally in the communication sector, is pleased to announce the acquisition of the company We are live (WALL) Mark.

Thanks to the CEO Attilio Manassero and its team of professionals, the eponymous company specializes in the planning and execution of events for the luxury sector and multinationals in the industry.

Attilio, 44, started his career at DPR&Associati then founded, with the multinational Havas around the world, Havas Events Milanan agency of which he was CEO for eight years, bringing the French firm to a turnover of up to 20 million euros in Italy.

At the end of 2019, Manassero left the Havas group to found We are live and organize events for brands such as Moncler, Bulgari, Fendi and Zegna during the difficult years of the pandemic, with the collaboration of Alessandro Costa as Executive Creative Director and Ambra Anelli as Executive Artistic Director.

In 2022, after meeting with Andrea De MicheliHe started his collaboration with Casta Diva Group; a collaboration born of mutual personal and professional esteem and confirmed by today’s agreement.

At Casta Diva, Attilio Manassero will take on the role of Luxury Directorand will be assisted by Alessandro Costa and Ambra Anelli in their respective responsibilities.

WAL’s revenue will be channeled to Casta Diva Ideas Srlthe Group’s event agency managed by Francesco Paolo Conticello with offices in Milan and Rome. CDG estimates that WAL’s contribution to Group revenue will be approximately 9 million euros in the years of the Industrial Plan, from 2022 to 2024, with a EBITDA of around 9.00%.

Added to this value is WAL’s know-how, which will give the entire Group the opportunity for specific support on all new projects and events in the luxury sector.

Soon other Group brands will be involved, such as blue noteexcellence in the international artistic and musical sector, and Genie Progettialready established in the luxury automotive, design and cosmetics sectors, and of which Manassero has become a member of the board of directors.

“We are very happy to be part of the Casta Diva group”, said Attilio Manassero, “it is an unprecedented opportunity for us to continue to improve the quality of live communication, especially in the luxury sector. With Ambra and Alessandro we have found renewed energy to do more and better, but above all to demonstrate that there is an event culture that we believe in. We feel the opportunity to create new synergies, by confronting ourselves with the “creative and operational expertise of a reality created but above all composed of great communication professionals. A story has just begun, a new adventure for us, which brings together all the conditions to build with Casta Diva a future full of great opportunities for growth. .

“CDG’s consolidation path in the events market continues”, adds Andrea De Micheli, CEO of CDG, “in this case in a very interesting sector, that of fashion and luxury, which has suffered less than others about the negative impact of the pandemic and the measures to contain it. We immediately had a positive feeling with Attilio, thanks to his strong positive energy, his specific expertise and his professional and personal enthusiasm. We are confident that by joining CDG, he and his team of experienced professionals will make a significant contribution to the success of CDG and the corporate culture of the company itself.

For more information:
LaPresse SpA Communications and Press Office Director
Barbara Sanicola [email protected]

A photo accompanying this announcement is available at

The photo is also available on Newscom, and via AP PhotoExpress.