Musical brand

BTS Tops February Brand Reputation Rankings

BTS continues to top the boy group brand reputation rankings in February.

The February brand reputation rankings for male idol groups were released by the Korean Business Research Institute. The rankings were determined using big data collected from January 12 to February 12 and an examination of customer engagement, media coverage, interaction, and community indices of various male groups.

BTS topped the list for the 45th consecutive month with a Brand Reputation Index of 11,984,394, marking an 8.68% increase in their score since January.


Credits: Louis Vuitton

Based on the group’s keyword analysis, the top-ranking phrases include Youtube, instagramand ARMY. While BTS’ top-ranking related terms include to augment, gratefuland to go past. The positivity-negativity research conducted by BTS yielded a score of 76.05% positive responses, up from 69.29% positive responses last month.

BTS is a seven-member South Korean boy group under Hybe Labels. The members are RM, Jin, Suga, J-Hope, V, Jimin, and Jungkook. Initially launched as a hip-hop group, their music has evolved over time, allowing them to delve into over 30 genres. They are known to co-write and co-produce most of their songs. Members RM and Suga have also presented and produced songs for other artists many times.

The acronym BTS stands for their Korean name, Bangtan Sonyeondan, which translates to “Bulletproof Boy Scouts” in English. According to J-Hope, the band’s name symbolizes their desire “to block the stereotypes, criticisms and expectations that target teenagers like bullets.” In July 2017, BTS announced that their name would also mean beyond the stage as part of its new brand identity. This extended their name to mean “young growing BTS who go beyond the realities they face and move forward.”


BTS Tops February Brand Reputation Rankings
Credits: BigHit Music

BTS launched their love yourself series that sought to illuminate self-love through the narrative sequence of “beginning, development, turning point, and conclusion.” BTS’ commercial success continued with the Do you like: Her EP, which debuted at number seven on the Billboard 200. In its first month on the Gaon Album Chart in South Korea, the EP sold over 1.2 million copies, the most largest monthly album sales in the chart’s history and the highest of any Korean chart in South Korea. 16 years old.

One of the main reasons associated with the success of the love yourself series of albums is the need for youth to be comforted. It was the first time in years that people saw a mainstream music artist speak openly about mental health issues through their music and comfort their ARMY fans and tell them there is nothing to stigmatize. . What amazed ARMYs was that all of the music they released was an expression of their personal experiences that garnered empathy and trust from the public. According to many ARMYs, BTS gave them hope to survive, to be happy, and most importantly to ask for help.

BTS Tops February Brand Reputation Rankings
Credits: BigHit Music

From unwittingly running a “Love Yourself” campaign around the world to simply spreading soulful music and teaming up with UNICEF for an anti-violence campaign, BTS had definitely lived up to their name. It really goes ahead to explain their impact in the media and why they are always at the top when it comes to brand reputation rankings.

NCT came in second place with a Brand Reputation Index of 3,964,297, an increase of 8.79% from last month, while SEVENTEEN came in third with a Brand Reputation Index of 3. 610,624.

BTS Tops February Brand Reputation
Credits: SM Entertainment

THE BOYZ rose to fourth position in February after its brand reputation index rose 40.77%, bringing its overall score for the month to 2,991,577. Finally, with a brand reputation rating of 2,832 756, Wanna One completes the top five.

Here are the top 30 boy groups for February’s Brand Reputation Ranking: BTS, NCT, SEVENTEEN, THE BOYZ, Wanna One, EXO, 2PM, Super Junior, ENHYPEN, SHINee, MONSTA X, ASTRO, BTOB, SF9, BIGBANG, PENTAGON, Stray Kids, INFINITE, TXT, WINNER, ATEEZ, NU’EST , TVXQ, VIXX, Shinhwa, 2AM, VICTON, Golden Child, Block B and TREASURE.