Musical brand

BTS Tops Boy Group Brand Reputation Ranking for 52nd Consecutive Time; SEVENTEEN comes second

Following a big data analysis of the boy group’s brand reputation in September 2022, BTS ranked first, followed by SEVENTEEN and THE BOYZ. The Korea Institute for Corporate Reputation Research analyzed 64,687,855 boy group brand big data measured from August 10, 2022 to September 10, 2022, through consumer behavior analysis, and analyzed the boy group brand participation index, media index, communication index and community index. was measured. Compared with 59,275,122 branded big data in August, it increased by 9.13%.

In September 2022, the boy group’s brand reputation ranking ranked 30th: BTS, SEVENTEENTHE BOYZ, NCT, MONSTA X, SUPER JUNIOR, EXO, WINNER, ASTRO, TOMORROW X TOGETHER, SHINee, BIG BANGENHYPEN, BTOB, INFINITE, Stray Kids, Highlight, 2PM, ATEEZ, Shinhwa, Wanna One, ONF, Golden Child, TVXQ, Verivery, TREASURE, VIXX, GOT7, SF9, and PENTAGON were analyzed in order.

BTS consists of members Jin, Suga, J-Hope, RM, Jimin, V and Jungkook – co-wrote and co-produced much of their own material. Originally a hip hop group, their musical style has evolved to incorporate a wide range of genres; their lyrics have often touched on mental health, issues of school-aged youth and coming of age, loss, the journey to self-love and individualism. Their work also makes frequent references to literature, philosophy, and psychological concepts, and includes an alternate universe storyline.

SEVENTEEN debuted on May 26, 2015 with the EP ’17 Carat’, which became the longest-running K-pop album of the year in the United States and the only rookie album to appear on the ’10 Billboard’s best K-Pops. List of 2015 albums. SEVENTEEN has released four studio albums, twelve EPs and three reissues. SEVENTEEN is considered a “self-producing” idol group, whose members are actively involved in songwriting and choreography, as well as many other aspects of their music and performances.

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