Musical brand

Brand Battles: Target Zeros in Kathy Ireland’s “Up” TM

By Tiffany Hu (April 8, 2022, 6:59 p.m. EDT) — In Law360’s latest roundup of new actions at the Trademark Trial and Appeal Board, Target reignites a fight against the efforts of the former Swimsuit model Kathy Ireland to register “Up Up & Away” as a trademark, citing her trademark “Up & Up” – plus three other cases you need to know.

What goes up must come down

Target Brands Inc. went to the board on Monday to block a request from Kathy Ireland Worldwide Inc. for an “Up Up & Away” mark on printed posters, mugs and more.

Citing its “Up & Up” house brand, the retail giant said Kathy Ireland…

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