Bitcasino continues to develop its public relations by adding more important people to its brand name. The latest representative of the growing iGaming brand that focuses on crypto gaming and zero wagering requirements is Augustin Miles Kelechia Nigerian musician known by the nickname Tekno.
Spread Bitcoin through music
The 29-year-old singer will help Bitcasino’s efforts to grow and strengthen its presence in West Africa and his musical performance will be a conduit for the brand’s marketing efforts. Tekno will be supporting Bitcasino over the next two years with something the pair described as a “true VIP experience.”
The artist will seek to help popularize the brand through this campaign which will focus on the “money can’t buy” experience which is yet to be determined. Some of them, however, include invitations to watch the Premier League from an “executive box” which Bitcasino will take care of.
Bitcasino hopes that through Tekno it can reach new Nigerian customers and communicate a clear message – that Bitcasino is fun and a fair place to support a team if you are the gambler type. Tekno went further:
“Crypto is a game-changer, in West Africa and beyond, and I couldn’t be happier to work alongside the best crypto-led casino.”
Bitcasino.io Brand Ambassador Augustin Miles Kelechi
Yolo Group (the owning entity of Bitcasino) director of the casino Tauri Tiitsar said the team was very happy to welcome Tekno to its team of ambassadors.
Innovative approach to music and games
He said everyone at Yolo is a big fan of Tekno’s proactive and innovative style of music, which made him a good fit for the Bitcasino brand. Tiitsaar added:
“Our goal is to bring crypto education closer to Tekno fans while creating even more entertainment for our players through this exciting partnership.”
Director of Yolo Group Casino Tauri Tiitsar
Bitcasino is interested in the West African region as the use of cryptocurrency has exploded there. Meanwhile, Bitcasino has built its footprint elsewhere. The company has signed a partnership with the 3Ice cup in Canada and the brand has formed an alliance with Evil Geniuses, an esports team.