Musical brand

Bicycle Playing Cards Partners with Original Smiley® Brand to Launch Limited-Edition Bicycle Collector’s Game | Business

ERLANGER, Ky.–(BUSINESS WIRE)–March 7, 2022–

Bicycle, the world’s best-selling and most-used brand of playing cards, today launches a Bicycle x Smiley ® Collector’s edition. The commemorative games are part of Smiley’s 50th anniversary takeover with Bicycle and other major brands incorporating the “smile” brand image into established products. This limited-edition deck features the design created by world-renowned graffiti artist, André Saraiva, who transformed the “Smiley” icon from Smiley’s original “Take the Time to Smile” campaign into the design of this card game. play high-end Bicycle.

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Limited Edition Bike x Smiley ® Collector’s Edition Playing Card Game

At the opening of the Bicycle x Smiley capsule edition ® A collector’s edition playing card set, customers are surprised and delighted with a fold-out image of the iconic “Smiley” and a unique number among 9,999 limited edition card sets. Bike x Smiley ® The Collector’s Edition playing card decks will be available for $49.99 at select Nordstrom stores across the United States as well as at The Bike x Smiley collection ® The Collector’s Edition playing card sets will also be available at major retailers in Germany, Spain and France.

Bicycle playing cards are the most widely used playing cards, selling over 30 million sets every year.

“As a leader in the playing card market, Bicycle continues to leverage its platform to innovate and grow with strategic partnerships, like this one with the Original Smiley brand,” said Tricia Bouras, CEO, USPCC. “Our partnership with Smiley demonstrates our leadership and commitment to providing new products to card players and collectors around the world.”

Aiming for continued global impact and industry innovation, Bicycle recently launched its first-ever “Genesis Collection” NFT, featuring the brand’s iconic cards transformed 1000 years into the future by the artist Adrian Valenzuela.

“Smiley is the original brand for spreading happiness and positivity, which makes a partnership with Bicycle so natural. As the world’s leading playing card manufacturer, this beloved brand has also brought smiles to millions of people, their providing many happy hours playing games with their friends and family”, said Lori Heiss-Tiplady, SVP Toys & Publishing. “Creating products that bring magical moments to people is something that Smiley and Bicycle pride themselves on, and this limited edition playing card set created in honor of our 50th anniversary will encourage people to take the time to smile with its beautiful design and surprise.Smiling paper engineering.

About Bicycle Playing Cards

For over 135 years, Bicycle Playing Cards has been the world’s best-selling and most-used brand of playing cards. Bicycle decks can be found at the most exclusive tables in Vegas and kitchen tables across America. The Bicycle brand is loved and respected by the global magician community. Bike maps have passed through the hands of masters like Copperfield and Blaine as well as rising stars like Shin Lim and John Stessel. In 2019, the Bicycle brand was acquired by Cartamundi, a global leader in gaming solutions and trusted partner to major toy companies, with the aim of leveraging expertise in playing cards and providing a wider range of products to the global playing card community.

About the American Playing Card Company

The United States Playing Card Company is the leader in the production and distribution of major brands of playing cards, including BICYCLE®, BEE®, AVIATOR®, HOYLE® and KEM®. BICYCLE cards have been the best-selling brand of playing cards for nearly 135 years. Founded in 1867, the company manufactures and distributes a broad portfolio of traditional playing cards, card games, parlor games, accessories and casino gaming products worldwide. Read more on:


Smiley was created in 1972 by French journalist Franklin Loufrani, who launched a happiness promotion in the newspaper France Soir, using the Smiley icon to highlight good news.

For 50 years, The Smiley has shaped the way we share happiness and express ourselves through iconic products found around the world. Smiley is an evergreen lifestyle brand that has influenced generations of music, social movements, popular culture and the pursuit of happiness.

Five decades later, Smiley has become more than just an icon, a brand and a lifestyle: it is now a spirit and a philosophy, a reminder of how powerful a smile can be.

Today, The Smiley Company is one of the world’s top 100 licensors, with more than 420 licensees and retail partners worldwide to bring products to life in 14 categories. The Smiley Company holds trademarks in over 100 countries.

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CONTACT: Carla M. Mancuso, Director of Public Relations

Email: [email protected]



SOURCE: Bicycle Playing Cards

Copyright BusinessWire 2022.

PUBLISHED: 03/07/2022 12:36 PM / DISK: 03/07/2022 12:36 PM

Copyright BusinessWire 2022.