Musical brand

Armaan Malik launches a men’s linens campaign for the biggest fashion brand

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New Delhi – H&M India presents its linen collection, which offers fresh classics and epitomizes effortless comfort and ease. The campaign, which features musician and artist Armaan Malik, embodies the message of being free to be yourself. After dominating musical conversations throughout the previous year, the multilingual singer collaborated with the brand to capture the essence of the liberating sense of authenticity.

Spring encourages us to be free-spirited, soulful and maintain the uniqueness of our identities by uplifting playfulness, helping us to flourish and encouraging us to be free-spirited, soulful and maintaining character. unique to our identities. It motivates us to become the flow rather than just following the flow, which is precisely the goal of the campaign.

This season’s key pieces are fluid and airy, the world of Linen. includes long-sleeve shirts, linen tees, relaxed-fit resort shirts, and pull-on pants and shorts in both relaxed fits. Through neutral tones and playful prints, the silhouettes and colors give the collection a feeling of freshness and lightness.

Armaan Malik is seen lounging on the beach on a bright, windy afternoon in the campaign video. The linen selection, made up of different pieces from the collection in soothing neutral and pastel tones, is the perfect addition to her summer wardrobe. (IANS)

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