Musical brand

Andy Burnham, Jo Brand and more on who should win

What is that?: designed for readers of all ages (including adults), its sequence of immersive playrooms encourages visitors to enter and enjoy books such as The Lion, the Witch and the Wardrobe, Grimm’s Fairy Tales and manga graphic novels.
Based: 2003
Annual sales : about. £1.7 million (2021/2022)
Annual attendance: 100,000
Admission feesEntrance to the gallery is £10 per person, with a typical visit lasting 60-90 minutes. Recommended for ages five and up. Small Worlds (recommended for under-fives) costs £5.50 per person.

Marina Warner, historian, critic and novelist: The museum is housed in a beautiful old building: a printing house with a rather medieval-looking twisted courtyard.

As you enter, the walls of the ramparts are painted like the sky with clouds, and that sense of the fantastic continues. You are equipped with a magic wand and then move through a series of imaginatively constructed themed rooms. They are almost playgrounds. It doesn’t sound bookish at all; more like you walk in and experience the stories.

As children grow, they will be attracted to different areas. There is a bedroom for toddlers and a huge big bed to snuggle up on. I especially like the Lion’s wardrobe, the witch and the wardrobe, which you can walk around pushing aside huge fur coats that smell of mothballs. It really stimulates the imagination.

Although it is very much geared towards children, I think adults enjoy the museum as well. Immersing yourself in a child’s fantasy can be extremely uplifting.

Reader competition, National Art Pass

The National Art Pass offers free and discounted entry to hundreds of museums, galleries and historic sites across the UK. We have five to offer. Savings including free admission to over 250 venues and 50% off major exhibitions. Each successful reader will receive the annual Art Map and a subscription to Art Fund’s Art Quarterly magazine. The first five readers to send an email [email protected] will receive a National Art Pass from the Art Fund.

Email your name, address, and phone number with the National Art Pass subject line to [email protected] before 5 p.m. on Friday, July 15. Selected readers will be notified by Tuesday, July 19.