Here, 10 rising celebrities whose rising beauty brands would be likely to exploit.
1. Rachel Zegler
First going viral on Twitter for her prodigious rendition of Lady Gaga and Bradley Cooper’s “Shallow” in 2018, 21-year-old Rachel Zegler has since made a name for herself with her powerful, stripped-down vocals.
The New Jersey crooner made her film debut playing Maria Vasquez in Steven Spielberg’s 2021 adaptation of “West Side Story,” and was most recently cast in the upcoming “Hunger Games” prequel, and as a as Snow White in a remake of the Brothers Grimm folk tale, both slated to hit theaters in 2023.
The breadth of her musicality, coupled with her burgeoning acting prowess and thriving Gen Z fanbase, make Zegler a suitable potential candidate in the beauty industry.
2. Jack Harlow
Known for his wry humor and boundless charm, Kentucky rapper Jack Harlow’s pleasant personality arguably played as much of a role in fueling his meteoric rise as his lyrical finesse.
To date, the rapper has earned three Grammy nominations, a musical guest appearance on “Saturday Night Live,” and recent partnerships with Tommy Hilfiger and fast-food giant KFC.
Every once in a while, a new clip of the musician rocking his effortless looks goes viral, seemingly enticing the internet all over again. To top it off, the star has no shortage of prominent friends, often spotted with rappers Drake and Lil Nas X, as well as beloved internet comedian Druski.
In short: Jack Harlow has it all. If the above doesn’t present a strong enough argument for his fledgling candidacy, brands need look no further than the rapper’s signature mop of corkscrew curls, which almost begs someone — somebody — to type it for a hair campaign.
3. Bad Bunny
Given his genre-blending music, it’s no surprise that Bad Bunny isn’t one to conform to gender norms in fashion.
While some may interpret the musician’s gendered style as a show of resistance against the powers that be, others see it simply as one of many avenues through which the Puerto Rican entertainer exhibits his jaded swagger.
A disruptor by nature, the Grammy-winning star can often be spotted wearing brightly colored nails, dresses and dyed hair on the red carpet. He even sported a face full of makeup — complete with a bold red lip and false eyelashes — in his 2020 “Yo Perreo Sola” music video.
The artist has more than 41 million followers on Instagram and was the face of Jacquemus’ “Le Splash” spring campaign earlier this year. It probably won’t be long before the beauty industry taps into the multi-talented powerhouse as well.
4. Simone Ashley
The escape of “Bridgerton” Simone Ashley captivated audiences around the world with her performance as the headstrong Kate Sharma in the recent second iteration of the period drama.
Since then, she’s ruled red carpets (long live the cut-out dress talk), become a magazine cover mainstay, and won wide acclaim for showcasing South Asian representation.
While Netflix has teamed up with Pat McGrath Labs on a Bridgerton x Pat McGrath Labs collaboration, which included an eye palette, a trio of blushers, and two highlighters, Ashley has yet to find her own beauty partnership. Considering the many milestones she’s hit with seemingly record-breaking speed, we’re sure one is looming on the horizon for the 27-year-old actress.
“World takeover” isn’t an exaggerated description of 28-year-old actress Julia Garner’s journey. Fresh off of Netflix’s hit ‘Inventing Anna’, in which she portrayed Anna Delvey, the notorious Russian-turned-German-turned-Russian hustler, Garner has now been cast by none other than Madonna herself to portray the pop star in her next biopic.
Prior to “Inventing Anna,” the New York native was best known for her role as Ruth Langmore in “Ozark,” and has forged partnerships with Miu Miu, Prada, Kate Spade and Swarovski.
It seems only fitting that Garner’s next accolade (besides an Oscar) will be a beauty campaign.
6. Austin Butler
Arguably Hollywood’s most promising leading man, it was no surprise when jeweler Cartier recently announced it had landed Austin Butler as its new celebrity ambassador.
The 30-year-old actor has won critical acclaim for his portrayal of Elvis (beating Harry Styles for the role) in Baz Luhrmann’s current version.
While his credit in Quentin Tarantino’s “Once Upon a Time…In Hollywood” raised his acting profile, “Elvis” was his defining moment. And he has exciting projects ahead of him: Butler will next be seen in Denis Villeneuve’s “Dune: Part Two,” starring Timothée Chalamet, Florence Pugh and Zendaya, as well as in “Masters of the Air,” the American war drama miniseries coming to Apple TV+.
A Chanel perfume campaign (à la Brad Pitt) or Tom Ford could easily be in its sights.
7. Dominic Fike
While his antics in “Euphoria” as brooding boy Elliot – prying, enabling, on-screen seeming manifestation of his least favorite ex – haven’t exactly won the hearts of the show’s cult fans, Dominic Fike, the singer, songwriter, and fashion week frequenter, earns nothing but the love of the show’s enthusiasts.
In addition to making his acting debut on the hit HBO show, which has been consistently praised for its standout beauty looks since its 2019 premiere, Fike has already made waves with a Paul McCartney collaboration in 2021, in which he reinvented the iconic singer’s track, “The Kiss of Venus. He also teamed up with Calvin Klein last February as the face in a #mycalvins commercial.
Given the ongoing “Euphoria” beauty campaign pipeline (Barbie Ferreira has teamed up with Becca Cosmetics, Sydney Sweeney with Laneige, and more), it seems only fitting that Fike will soon follow in her co-stars’ footsteps and catch the eye. one of his.
8. Emma Corrin
Rising to fame playing Princess Diana in ‘The Crown’, Emma Corrin has turned heads on every red carpet.
A rising talent who takes risks and makes bold, original style choices, 26-year-old Corrin has been one to watch, and Miu Miu has taken notice, typing them (Corrin uses the pronouns them/them) like the face of her recent campaigns.
Their future looks promising: in the fall, we will see them in “My Policeman” by Michael Grandage with Harry Styles. And later, they’ll appear as the star of “Retreat,” a limited series from “The OA” creators Brit Marling and Zal Batmanglij for FX.
9. Iman Vellani
She doesn’t have star power yet, but Iman Vellani shows promise.
Making her acting debut as Kamala Khan in the Disney+ series “Ms. Marvel”, the 19-year-old actress is the new kid on the block. However, she was quick to stand out, receiving criticism critical acclaim and standing tall while appearing on major network talk shows.
Landing the role (Khan is Marvel’s first Muslim character to headline her own comic book), Vellani proves she can carry a movie (while also bringing a new kind of superhero to life), and l Next year, she’ll reprise the role in ‘The Marvels,’ Nia DaCosta’s sequel to ‘Captain Marvel,’ starring Brie Larson and Samuel L. Jackson.
10. Daisy Edgar Jones
Although Daisy Edgar-Jones, 24, has teamed up with Hourglass Cosmetics for an online beauty tutorial, she has yet to be named a beauty ambassador or honored with a beauty campaign.
This is surprising given its popularity. She currently has 1.3 million followers on Instagram, gaining fans after receiving worldwide attention for her breakout role as Marianne (opposite Paul Mescal) in the film adaptation of ‘Normal People’. Sally Rooney’s novel of the same name.
This year she was seen in “Under the Banner of Heaven”, the FX series on Hulu with Andrew Garfield which received critical acclaim. Then came her starring role as Kya Clark in the anticipated film “Where the Crawdads Sing” (also based on a book), in theaters now.
She has participated in fashion campaigns, advertisements for Jimmy Choo and Simone Rocha x H&M. Maybe a beauty thing is next.